LAKE SUCCESS, N.Y. -

Dealertrack Technologies announced this week that its customer relationship management tool’s interface has received certification from Reynolds and Reynolds.

The system, Dealertrack CRM, received certification from the Reynolds Certified Interface Program, which applies to the ERA dealership management system.

Robert Granados, senior vice president and general manager, inventory and CRM Solutions at Dealertrack, believes the certification further reinforces the tool’s mission.

“Dealertrack is committed to supporting dealers’ technology needs by enabling secure, real-time and seamless integration between systems running in a dealership and Dealertrack systems and solutions,” Granados said. “With this new certification, dealers can confidently and easily exchange information between our CRM and the Reynolds and Reynolds ERA DMS.”

The RCI Program handles dealership data from a Reynolds DMS in a secure manner while providing supportability of interfaces for both dealerships and third-party vendors. Dealertrack also has certified interfaces between Reynolds’ ERA DMS and Dealertrack’s Credit Application Network, along with its inventory management, eMenu, SalesMaker, DealTransfer and eContracting solutions.