Dealers now have another opportunity to further hone their lead buying to the areas in their territories that will reap the most sales.  Dealix announced Tuesday it has launched a new product called PrecisionTargeting.

This new solution is designed to allow dealers to customize their territory and target customers not only through radii and zip codes, but also through make and model — or a combination of both.

Basically, the tool gives dealers the “ability to target online buyers exactly in the way they want, based on full transparency of where car buyer interest is located,” officials explained.

Offering an example, the company noted a dealer utilizing the product could potentially narrow in on specific zip codes for a particular model to capture additional lead opportunities.

The product is delivered through Dealix representatives that will provide guidance on how to get the most out of the product and maximize sales opportunities, officials explained.

 “We’re really excited about launching PrecisionTargeting and how it will help dealers optimize their independent internet lead purchases,” said Egon Smola,  vice president of Dealix leads business.

“Dealers can now tailor their lead buying to the areas in their territories that they believe offer the best sales opportunities,” he added. 

Over all, the customized product works to give dealers more control over their purchase of independent Internet leads, officials went on to note.

One of the company’s clients that participated in the pilot group prior to the launch of PrecisionTargeting also expressed his enthusiasm for the new tool. 

“PrecisionTargeting allows me to direct my lead purchasing to the exact vehicles I have highest of in inventory and eliminate unwanted market areas,” said Jaime Webber, client care manager of Ray Catena Auto Group.

“It was simple to implement, and I am now focusing my lead buy in the exact areas I want to and getting many more sales opportunities . It’s a win-win,” he continued. 

Dealix also explained the tool was built in response to “dealers’ need to customize their territory to best meet their business needs and optimize their return on investment.”

For more information on the new tool, see here.