SCOTTSDALE, Ariz. -

Digital Air Strike has tapped a well of technology and auto industry veterans in order to expand its leadership team.

Among the new hires are Thom Brodeur, chief operating officer; Henry Svendblad, senior vice president of technology; Kristen Butzow, vice president of product management and Ed Braunbeck, vice president of client success.

Their collective experience includes the fields of technology, digital marketing, product management and Software-as-a-Service.

"Thanks to the thousands of clients nationwide supporting our growth, we are fortunate to now expand our senior leadership team," said Alexi Venneri, co-founder and chief executive officer of Digital Air Strike. "Thom, Henry, Kristen and Ed's combined experience will help Digital Air Strike continue to foster a culture of innovation and advance our technology development in the social media, digital marketing and automotive industries.

"Their exceptional work at some of the nation's leading companies makes each of them a wonderful addition to our team."

Brodeur, the new chief operating officer, joined Digital Air Strike in April of this year. He brings with him over 20 years of experience in the technology and digital marketing industries, having served in senior operations, product, marketing, business and corporate development positions at companies such as GoDaddy and Marketwired.

In his role at Digital Air Stirke, he oversees the company's continued transformation from a Software-and-Service Hybrid (SaSH) to a SaaS company. The technology, product management, operations, innovation and sales organizations also report to Brodeur.

"Digital Air Strike is at a familiar-and-exciting inflection point," said Brodeur. "I've had the privilege of helping other dynamic entrepreneurs and leadership teams build world-class companies. Market domination is where we're headed and I'm looking forward to helping us get there."

Senior vice president of technology Svendblad has held positions as a chief technology officer, vice president of technology, and group director of infrastructure services in previous roles. In his new position, he is responsible for the company's technology infrastructure, IT, product development and technical support teams.

Before joining the team at Digital Air Strike, Svendblad developed and implemented infrastructure and technology solutions in companies including Safeway, Millennium Partners and McKesson, among others.

Vice president of product management Butzow has been in the technology industry for over 20 years. Before joining the team at Digital Air Strike, Butzow was vice president of product management and marketing at Blackboard and also served in executive roles for major brands including Fujitsu and Pearson. She is now responsible for leading the product management team at Digital Air Strike.

Braunbeck, the new vice president of client success, has held leadership roles in sales, business development and general management with companies like AVV, Autobytel and Dominion Dealer Solutions. In his role at Digital Air Strike, he is responsible for the company's client success team, which works with dealership clients to ensure their success with Digital Air Strike solutions.