NORFOLK, Va. -

Dominion Dealer Solutions announced the inception of an omni-channel digital solution to drive both traffic and revenue for a dealer’s fixed operations on Wednesday.

"As the automotive industry shifts heading into 2017, we recognize the unique opportunities presented to dealers in their Fixed Ops departments,” said Nicole Case, general manager for Dominion Digital Marketing in a news release.

“With this in mind, we have built specific digital marketing components into our existing products to provide complete support for dealership fixed operations campaigns.”

Dominion offers a single point-of-contact for all of their dealers’ fixed operations campaigns.

A fixed operations module on the Dominion Digital Dashboard gives dealers reports on all digital data within a single dashboard.

Along with reporting, each digital solution delivers consistent branding and messaging dealers wish for to build and manage a trusted brand as well as make vital business decisions.

“Dealers now enjoy consistency in fixed operations data content, messaging and reporting across Dominion’s email marketing, direct mail marketing, search, social advertising, and reputation management solutions,” the company said in a news release.

Through omni-channel digital solutions, dealers can build deeper customer loyalty, expect reduced costs, obtain higher traffic and drive Ros and revenue per RO, according to the online marketing and software services company.

“Dominion’s omni-channel digital solutions are independent of PMA restrictions and fill in the gaps left by OEM marketing campaigns,” said Dominion.