ATLANTA -

ELEAD1ONE plans to roll out a new cloud-based marketing hub later this year that it says will transform the way dealers connect with their customers across sales, service and marketing.

Using the Salesforce Marketing Cloud, the new Digital Marketing Hub will consolidate all data in a common view of the customer, allowing dealers to engage them with relevant, targeted messages in real time across all digital channels.

“To effectively engage customers with email, today’s marketers need to maintain a level of excellence by being more adaptable and accountable than ever. We are excited about this partnership, but more so, the enhanced email marketing capabilities/services it provides our clients,” stated Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services, L.L.C.

“The Digital Marketing Hub will help automotive retail marketers change the dynamics of how they approach business in the digital age,” he continued. “The result will be a greater reach and insight into the automotive consumer, and an improved end-to-end customer experience.”

The ELEAD1ONE Digital Marketing Hub includes:

— The ability to design the customer experience: Campaign strategy, planning, lifecycle management, personalization and customer experience design.

— The ability to build and execute the customer journey: Technical build and launch of campaigns, campaign management and optimization, CRM enablement, and data integration.

— Deliverability tools: List detective, content detective, receiver feedback loops, active volume and connection limits, domain monitoring, marketing cloud abuse desk, ISP remediation, dedicated IPs for large accounts, bounce log analysis, deliverability by domain report, private domain (optional), and sender authentication.

— Deliverability consulting services: Deliverability performance scorecard, sender score analysis per IP, Deliverability 101 Best Practices Workshop, ISP remediation services team, and deliverability audit assessment.

Click here to learn more about the ELEAD1ONE Digital Marketing Hub.