WEST PALM BEACH, Fla. -

Dealer chat and website engagement provider Gubagoo announced Wednesday a strategic partnership with Zimmerman Advertising.

Rick Friedman, the executive vice president of automotive at Zimmerman, summed up the strategy.

“This strategic partnership with Gubagoo is a key capability to our retail automotive division’s exclusive integrated media messaging strategy,” Friedman said. “Gubagoo’s desktop and mobile chat management solutions allow us to deliver offers, real-time inventory, and other value-building media elements into an on-page slide-out window that keeps a consumer’s chat attention and click activity focused on our dealer’s website.

“In addition, the search activity tracking and scoring mechanisms in Gubagoo allow us to present the right offer to the right customer at the right time,” Friedman continued. “Since combining Gubagoo’s chat and on-page promotional messaged with our Zimmerman mobile and desktop website designs, we’re seeing record-level lead conversion on both platforms.”

Brad Title, Gubagoo’s chief executive officer, looks forward to seeing the fruits of the partnership.

“Partnering with such a leader in online retail marketing is a fantastic endorsement of how well our ‘smart’ chat and telephony solutions work,” Title said. “We look forward to continuing to deliver chat and telephony solutions that let dealers talk with their customers based on preferences and history, instead of talking at customers.”

For more information, visit the Gubagoo website.