WESTCHESTER, Ill. -

Check the time and the status of salvage vehicles. That’s what Insurance Auto Auctions is offering as the company recently launched the IAA Buyer Watch App, an application customized for the Apple Watch.

Officials highlighted the app can enable buyers to view the status of their vehicles in the bidding process through notifications on their wrists.

Through what the company believes is the first app of its kind to be adapted for wearable technology, the IAA Buyer Watch App can give buyers a quick graphical view of the status of their vehicles during the watch and pre-bid portions of the bidding process without having to use their mobile phones.

"IAA is proud to be the first to market for smart wearable device technology in the salvage industry,” Insurance Auto Auctions chief executive officer and president John Kett said.

“We have built a culture that encourages the development of innovation at an accelerated pace to be responsive to our buyers’ needs,” Kett continued. “IAA’s speed of delivery continues to improve as a result of our teams embracing agility as a philosophy, allowing us to stay ahead of the digital transformation in the business.”

In addition to offering what the company contends is the best-in-class buyer experience for customers, Kett pointed out the IAA Buyer Watch App adds a critical element of time saving for buyers. The watch interface can shows buyers a summary of their watch/pre-bid vehicles and the total vehicles on their lists that are at auction on that particular day.

The IAA Buyer Watch App is free for download from the Apple Watch App Store.

A demonstration of the IAA Buyer Watch App can be seen in the above video.