SOUTHFIELD, Mich. -

Automotive strategic information and insight provider IHS Automotive announced its Integrated Lead and Incentive Management solution that has launched in partnership with HookLogic.

The solution aims to help OEM national sales companies improve their web-based lead performance and incentive management as part of its larger audience analysis, targeting and activation service.

According to the company, the solution is already showing the ability to increase conversion rates by 25 percent or more and increase showroom visits by 32 percent via its predictive models and lead scoring from IHS Automotive along with HookLogic’s multi-channel (both traditional and digital) targeted incentives, which drives an average close rate of 60 percent for incentive responders.

“The IHS Automotive/HookLogic offering will give our customers ‘game-changing’ capabilities to drive substantial business improvement across new vehicle launch, loyalty, retention, conquest and lifecycle marketing programs,” said Steve Had, IHS Automotive’s vice president of multi-channel marketing solutions. “The solution has been delivering impressive results in early stage retail campaigns. We are excited to now bring this unique and powerful capability to the entire automotive industry.”

For more information about IHS Automotive and its offerings, visit its site here.