NASHVILLE, Tenn. -

Infiniti announced Thursday the launch of a new retail sales and service app for its retailers.

Named the Infiniti Client Acquisition and Retention Experience, or ICAR-X, the app aims at streamlining the car-buying process for its dealers by minimizing client “pain points” and system redundancies while also accelerating the overall car-buying process to attempt to increase customer satisfaction.

“The total amount of time spent during the sales process is a critical driver of client satisfaction,” said Jon Finkel, the global director of Infiniti Client Experience. “Infiniti developed ICAR-X to eliminate many of the redundancies and inefficiencies inherent in today’s vehicle purchase process that typically frustrate clients. ICAR-X will lead the way to fundamentally change the car-buying and selling process and set a new benchmark in luxury retail client service.”

The app is currently only available to Infiniti dealers via Apple and Android tablets but will soon be available on other mobile devices.

To learn more about ICAR-X visit Infiniti’s site here.