InterActiveTel announced Monday that Bill Leek has come aboard as the company’s new president and chief operating officer.

Leek brings more than 20 years of experience in the automotive industry, and he most recently served as vice president of sales for Dominion Dealer Services, according to InterActiveTel.

In addition to leading the entire InterActiveTel organization, in his new role, Leek will be responsible for both maintaining business development partnerships and guiding the adoption of the company’s suite of communication products.

“We could not be happier to have someone with Bill’s character and reputation on board,” InterActiveTel chief executive officer Jack Behar said in a news release. “With his wealth of expertise in everything from CRM to call tracking to data mining, Bill really understands what information a dealership needs to make the most informed decisions to benefit the customers. This is a huge win for us.”

At Dominion, prior to serving as vice president of sales, Leek served in a variety of roles at the company. 

He was the director of sales at Autobase, a division of Dominion, when he was asked to lead the AutoRevenue and AVV sales teams following the company’s merger in 2011.

Prior to Dominion, Leek worked within sales and management at both ADP and Newgen Results.