TAMPA, Fla. -

LotVantage announced on Wednesday that it has brought on two new additions to develop the company’s OEM Brand Manager utilization tool, which aims to help OEMs market their promotions and advertisements through their dealers’ social media channels.

The digital marketing solutions provider chose Branden Elwell, who was most recently the senior vice president of sales at VisualCue, and Patrick Pearson, a former client of LotVantage who utilized its software while leading the marketing department of Chrome Capital, a motorcycle leasing company.

“Both Elwell and Pearson bring many years of experience to LotVantage and they have already hit the ground running. Our OEM Brand Manager has the potential, to not only help LotVantage grow as a company, but it is disrupting how OEMs think about their marketing strategy” LotVantage vice president Jim Jabaay said in a news release. “Brand Manager makes it easy for OEMs to disseminate brand messaging at the dealer level, which can be a challenge to get dealer participation with a tool like ours.”

Elwell is a high-performing sales and business development executive who has led top-tier sales organizations, LotVantage said.

Throughout his career that spans more than 25 years, he has worked within the retail, healthcare, staffing and SaaS software industries.

For most of Elwell’s career, he has been responsible for the development of software companies.

Pearson has a 30-year background working in business development for advertising and public relations agencies.

His career began at the global public relations and communications firm Burson-Marsteller.

Prior to Chrome Capital, he served as director of marketing at Hersheypark.

“LotVantage is experiencing exciting growth with our OEM Brand Manager,” company president and chief executive officer Matthew Brown said. “Now that we have brought in Elwell and Pearson, we’ll be able to exponentially grow that side of our business.”