COSTA MESA, Calif. -

NADAguides, a provider of pricing and shopping information for new and used vehicles, has welcomed Hana Shanaa as partner optimization manager.

Shanaa brings almost two decades of digital marketing, e-commerce and integrated partner optimization experience. Her experience with and strategic approach to integrated digital campaigns will be used to enhance current product and service offerings on NADAguides.com and future programs within the industries of autos, powersports, marine, RV and manufactured homes.

Shanaa previously was senior digital marketing manager with Toshiba America Information Systems, where she was responsible for identifying new digital marketing channels, partners and targeted promotions as well as working with partners to maximize market reach and achieving optimal consumer satisfaction.

Before joining Toshiba, Shanaa spent time with National Pen, Jarden Consumer Solutions, Office Depot and Viking Office Products in roles focused on e-commerce and digital marketing communications.

“We are very excited to have Hana Shanaa and her deep level of digital commerce experience and insight within the NADAguides team,” Troy Snyder, National Appraisal Guides chief operating officer, said in a news release. “In her role as partner optimization manager, Shanaa will be responsible for optimizing our integrated NADAguides.com partners providing competitive products and services sought after by consumers in the vehicle shopping and purchase stages.

“Shanaa will work seamlessly with our trusted integrated NADAguides.com partners to offer added value and enrich the consumers’ shopping process,” Snyder went on to say.