SAN DIEGO, Calif. -

Digital marketing solution provider Search Optics announced this week the acquisition of DigiGo, the internet marketing division of KPA. After its sale, KPA announced in a statement that it will now focus on expanding its environmental health and safety and human resources management product lines for various automotive markets.

Some may know DigiGo by its former name, TK Carsites.

Search Optics plans on using DigiGo as a separate business unit under the name of DigiGo, a Search Optics company. According to David Ponn, Search Optics’ chief executive officer, the absorption of another like-minded entity will increase the overall effectiveness of the business.

“The Internet marketing space is evolving rapidly in the automotive sector and the needs of global OEMs are taking center stage and must be addressed with a results-driven strategy and the most creative and advanced solutions available,” Ponn said. “With our industry-leading integrated digital marketing platform, Search Optics has already emerged as a clear frontrunner. We’re aligning with industry innovators such as DigiGo and leveraging true responsive design and other next-generation technologies to further transform automotive marketing, with new offerings set to launch in the weeks and months ahead.”

Vane Clayton, the president and chief executive officer of KPA, believes DigiGo is in good hands and is now aiming his energy at the company’s renewed areas of focus.

“Search Optics is a strong digital marketing company that will meet the needs of DigiGo’s clients, empowering them to optimize sales and drive success for their business,” Clayton said. “Moving forward, we will focus on drawing from our 28 years in the automotive industry to continue refining our core products and consultation services. By building on our industry expertise, we will continue to ensure our clients have the best resources available to maintain safe and compliant working environments as well as efficient HR processes.”

To learn more about Search Optics, visit their site here. To learn more about KPA, visit their site here.