LOUISVILLE, Ky. -

Strategic Marketing Services has been working hard over the last nine months to ensure optimum data security for its dealer clients. 

The marketing firm announced today they have completed the certification process in the Reynolds Certified Interface (RCI) program from Reynolds and Reynolds.

The company explained that the RCI Program provides for a secure and reliable data exchange between Strategic Marketing products and a dealer’s Reynolds dealership management system.

Todd Strause, chief executive officer and president of Strategic, said, “As we continue progressing into a business environment where data security has become so important, we believed the best move for our clients was for Strategic Marketing to become certified in the RCI Program. Since receiving certification, customer response has been very positive, and, quite frankly, has provided a feeling of relief given the numerous security breach stories involving other industries that are in the news.”

According to the company, the Reynolds Certified Interface (RCI) provides the following, as listed by the company:  

  • Enhanced data security and faster data access from a Reynolds system.
  • Reliable and consistent push and pull of data.
  • More time for Strategic’s team members to focus on customer service rather than on technical data integration issues.
  • A faster and simpler way for customers to do business with Strategic Marketing.