Auto Remarketing Staff

Think of it as a tool that could deliver found money. And not just a couple of bills in the pocket of your jeans, but “potentially billions,” according to analytics start-up WePredict. WePredict is aiming to free up this much money in auto industry warranty reserves through a unique analytics solution... Read More

Auto Remarketing Staff

Pearl Technology Holdings announced it has expanded its relationship with Experian to integrate its propensity scoring platform, designed to target consumers who have the highest propensity to make a purchase or lease a vehicle within a particular period of time. Pearl now has the capability to calculate more than 1,000... Read More

Auto Remarketing Staff

Our guest today is Brian Geitner, the president of Cox Automotive Media Solutions. That group, of course, includes the Autotrader, Kelley Blue Book and Dealer.com brands.  In a late-September interview at Cox Enterprises in Atlanta, Joe and Brian talk about how the "Big 3" brands in the group... Read More

CDK names new North American president

Auto Remarketing Staff

CDK North America will have a new president on Dec. 1. Current executive vice president of business transformation Daniel Flynn is succeeding Robert Karp, who is leaving CDK. CDK Global announced the changes Tuesday. “Dan Flynn is a seasoned operating executive who has seen significant success bringing... Read More

Auto Remarketing Staff

CDK Global announced last week it has purchased partner program participant and full-service enterprise reporting company Dashboard Dealership Enterprises (DDE). DDE has provided its business analytic reporting suite, Executive Eye, to some of the largest dealership groups in the U.S. and increased its... Read More

Jon Eyre, Podium

The way that consumers research, find, and engage with dealership has changed significantly in recent years. In the past, dealers would buy newspaper and radio ads, put up a billboard, get listed in the Yellow Pages, and wait for customers to call or show up to their dealership. Now, the process is much more detached.... Read More

Auto Remarketing Staff

Call tracking and marketing analytics company Car Wars recently launched a new artificial intelligence (AI) service designed to help dealers connect more callers after first introducing the automotive industry to its CRISP methodology three years ago. “Phone calls are precious, yet every inbound call is handled in... Read More

Facebook Marketplace broadens automotive reach

Joe Overby, Senior Editor

Facebook Marketplace is expanding further into the automotive space and working with some of the industry’s biggest players, including the likes of Edmunds, Cars.com, CDK Global, Kelley Blue Book and others. According to details and an outline of those partnerships provided by The OutCast Agency on behalf of... Read More