The team at digital marketing solutions provider LotVantage noticed five dealerships in four states found ways to leverage the smartphone gaming app that’s all the rage nowadays — Pokémon GO.

Franchised stores already sporting Hondas, Nissans and Subarus are welcoming people looking for Pikachus and other Pokémon characters, and LotVantage shared strategy so dealerships can find what they want most — ups who might need a new vehicle to get to the Pokémon Gyms and PokéStops.

If you’re already confused about this Pokémon business and what it’s all about, LotVantage recommended in a blog post that store managers should first download the app for their smartphone and play the game for a bit to see what’s getting people of all ages so excited.

“We’ve already seen a few dealerships using Pokémon GO in their marketing and it’s a fantastic way to engage and grow your social media audience. This is far more interesting than just posting inventory,” LotVantage said in this blog post.

“Creative marketing is one way to bring customers to your dealership, but you can also lure them to your dealership using the game. If your dealership is close to a PokéStop or a Poké Gym, you’re one of the lucky ones,” the company continued.

LotVantage highlighted these stores are already using their Facebook pages to get involved with Pokémon GO.

—Sellers Subaru in Macomb Township, Mich.

—Mile High Motors of Butte Chrysler Jeep Dodge Ram in Butte, Mont.

—Concordville Nissan in Glen Mills, Pa.

—Performance Toyota Nissan in Reading, Pa.

—Crown Honda of Southpoint in Durham, N.C.