Impala named most cross-shopped vehicle, top large sedan

Chevrolet Impala photo from 2016 New York International Auto Show. Photo credit: Ed Aldridge / Shutterstock

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Jumpstart Automotive Media announced on Monday that it found the Chevrolet Impala — one of two Chevrolet models recently named on Consumer Reports' 10 Top Picks of 2017 list — to be the most cross-shopped non-luxury vehicle amongst consumers last year.

“Chevrolet Impala’s size lends itself well to consumers who are deciding between midsize or large sedans as well as those who are considering moving into an SUV or CUV from a large sedan,” Libby Murad-Patel, the vice president of strategic insights and analytics at Jumpstart, said in a news release.

“This, of course, means it could lose consumer interest to other segments but also puts it in a unique position to gain new customers. And the higher shopper interest we’re seeing across our sites could lead to potential sales growth in 2017.”

Last year, Impala shoppers viewed an average of 9.6 vehicles when checking out the large sedan; that’s 54 percent higher than the average for all non-luxury vehicles, according to Jumpstart.

The Cadillac Escalade, Audi A3, BMW X1 and Porsche Boxster are the only models to carry a higher vehicle average than the Impala. The luxury brands carried averages of 11.2, 10.9, 10.3, and 10.3 respectively.

Jumpstart based this finding on a minimum threshold of a half million shoppers. While the Toyota Yaris iA holds an average of 9.9, it did not meet the minimum threshold.

According to Murad-Patel, a higher average doesn't necessarily mean better because lower cross-shopping could also indicate higher loyalty.

“In this case, Impala sits in a segment where it tends to get shopper interest from a couple different categories, so while many consumers could be looking to leave sedans for CUVs or SUVs, there are still many sedan shoppers who are looking to move into a larger vehicle, like Impala,” Murad-Patel said.

The following are Consumer Reports top 10 picks of the year, along with the average number of vehicles cross-shopped, according to Jumpstart.

  • Subcompact Car: ToyotaYarisiA, 9.9
  • Compact Hybrid: Toyota Prius, 4.6
  • Luxury Suv: Audi Q7, 5.1
  • Sports Car: Mazda MX-5 Miata, 6.4
  • Small Suv: Subaru Forester, 5.8
  • Midsized Suv: Toyota Highlander, 4.9
  • Compact Pickup Truck: Honda Ridgeline, 3.2
  • Compact Car: Chevrolet Cruze, 6.4
  • Midsized Sedan: Kia Optima, 7.3
  • Large Sedan: Chevrolet Impala, 9.6

Consumer Reports named the Impala top vehicle of the year in the larger sedan segment and named the Chevrolet Cruze the best compact car.

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