Monday, Jul. 24, 2017, 01:31 PM UPDATED 2:14 PMBy Auto Remarketing Staff
SAN FRANCISCO -
Toyota, Kia and Tesla are the brands that online consumers are shopping for the most this year, according to Jumpstart Automotive Media's latest shopper study released on Monday.
Jumpstart’s June Path to Purchase report highlights the vehicle segments, makes and models that captured the largest share of online car shoppers during the first half of 2017.
Toyota's overall brand share increased to 7.1 percent, a 15-percent increase over the past year. The Toyota Camry, Camry Hybrid, Highlander Hybrid and C-HR each saw gains of 56-percent, 84-percent, 65-percent and 728-percent, respectively.
This year, Kia raised its overall brand share to 3.1 percent, a 36-percent increase compared to June of last year.
In addition to its popular Soul and Sorento models, much of Kia’s popularity stems from its recently launched new 2017 hybrid subcompact SUV Niro and its redesigned Rio model, according to Jumpstart.
“New and redesigned models will often win the attention of car and truck shoppers, especially when new styles, features and performance are highlighted,” Jumpstart vice president marketing and strategic insights Libby Murad-Patel said in a news release. “That being said, we’re keeping a close eye on the subcompact utility space, which offers a unique blend of versatility, comfort, value and functionality that appeals to a wide range of consumers.”
Additionally, though Tesla has an overall small percentage of shopper interest on Jumpstart sites, its brand share has risen to 1.0 percent, a 122-percent increase for the growing U.S. brand.
With a sizable 224-percent increase in interest over the past year, Tesla’s Model X has impacted much of its overall shopper interest growth, according to Jumpstart.