ADESA announced Friday afternoon that it has realigned its dealer services division, which will be led by Keith Crerar.

The team will include a few new members who will be regional dealer sales managers and regional online sales managers, while three existing positions will stay the same: Steve Dudash as executive director of major dealer accounts, Wendy Kirkwood as director of dealer sales operations, and Doug Hadden as director of training.

All will report directly to Crerar, who reports directly to Jason Ferreri, ADESA senior vice president of commercial sales.

As for the regional dealer sales managers and regional online sales managers, they’re listed below:

Eastern Region:

— Kathy Hopkins, regional dealer sales manager, who has been with ADESA 17 years.

— Joe Caruso, regional online sales manager, who comes over from ADESA Concord, where he spent more than five years as a commercial account representative, operations, dealer sales and his latest position of online sales.

Western Region:

— Shayne Ridley, regional dealer sales manager, who has been with ADESA and OPENLANE for nearly 10 years. 

Sharing more about Crerar’s experience, ADESA noted that he became part of the company’s newly Formed dealer sales and services corporate sales team in 2009, taking a position as central region dealer sales manager.

Upon ADESA’s purchase of OPENLANE in 2011, Crerar took on duties heading up the online field sales team before a promotion to regional dealer sales director for both ADESA and OPENLANE.

His latest position was as executive director of dealer sales and auction e-business. Before his ADESA days, Crerar worked in dealership groups in Ontario for nearly a decade. In Crerar’s new post, he will head up ADESA’s dealer sales and services division, which has more than 300 employees and focuses on such areas as supporting dealers’ wholesale auction needs and providing business support, analytics and training. That includes ADESA online offerings, as well.

“ADESA is committed to investing in the people and resources necessary to best support our dealer customers,” said Stéphane St-Hilaire, ADESA chief executive officer and president. “This includes having the right people on board, people with proven track records in retail automotive. Keith has the experience, the perspective and the relationships to direct our dealer services division.

“In addition, aligning all of our company’s sales and service teams enables us to deliver more personalized solutions for the unique needs of our diverse customer base,” he said.

Ferreri added: “Keith was a natural fit for this position with his diverse industry knowledge and expertise in the dealer space. I look forward to working with him as we further enhance the customer service experience — both in the auction lanes and online.”