Black Book on Tuesday promoted one of the many industry experts featured at Used Car Week — Jared Kalfus.

Kalfus now is senior vice president of sales, expanding his current role overseeing data licensing and lender solutions to now include the sales team of Black Book’s Activator division.

The company contends the promotion further solidifies Black Book as one of the leading providers of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.

With 20 years of experience in the automotive industry, Kalfus joined Black Book in June 2012, where he began his tenure as vice president of automotive licensing. Kalfus will remain responsible for overseeing the national sales team focused on licensing Black Book data to automotive OEMs, auctions, VARs and marketing companies.

Kalfus also leads the Black Book Lender Solutions team that supports automotive lenders, finance customers, banks, credit unions and title lenders.

“The expansion of Jared’s leadership role is a strategic decision that provides stronger integration of resources for Black Book’s automotive dealership customers,” Black Book president Tom Cross said.

“Black Book’s innovative data-driven solutions reach every corner of today’s automotive channel,” Cross continued. “Jared will leverage his expertise in sophisticated data platforms to lead our sales teams focused on offering customers a new level of profit potential, particularly at the automotive dealership level.”

A leading pioneer of the online lead-generation industry for automotive, Activator can develop and market innovative Web-based and mobile-friendly products to help thousands of dealers convert more digital automotive shoppers into satisfied customers.

“Today, auto dealers and sales professionals rely on data-driven, Web-based tools and resources to identify and convert quality online customer leads,” added Mike McFall, president of Black Book’s Activator division.

“With the vast majority of automotive shoppers beginning their vehicle research process online, Jared’s end-to-end sales leadership skills will help effectively communicate the value of our services and better position our products among thousands of Black Book Activator dealerships throughout the country,” McFall continued.

With Black Book Lender Solutions serving as the sponsor, Kalfus presented Westlake Financial Services president Ian Anderson with the award as this year’s SubPrime Auto Finance Executive of the Year at Used Car Week. Kalfus joined fellow Black Book executive Susan Hughes for a presentation at the SubPrime Forum.