Brasher's Sacramento Pilots GM Financial Program; Debut Sale Said to Be Success
Brasher’s Sacramento has shared some early results from the Easy Street program from GM Financial that launched at the auction last week.
As part of Easy Street — a program that Brasher’s Sacramento is piloting for GM Financial — General Motors dealers can run their consignment in-lane with cars from GM Financial.
All qualifying vehicles include a GM Financial Easy Street sticker.
“I’m really excited to be rolling out our Easy Street program. This is a great opportunity for all GM dealers to run their fresh trades or their aged inventory in our lane with our cars,” said Dave Heslett of GM Financial.
Commenting on the first day of Easy Street, Heslett added: “It was a really good day. We sold 80 percent of cars offered and recovered 116 percent of MMR!”
These cars will run in the GM Financial lane at Brasher’s Sacramento every other week.