ATLANTA -

You might not have gone to summer camp since you were 12, but Manheim’s here this season to provide a similar experience — minus the tents and mosquitoes.

In an effort to increase traffic at its auctions during the months as well as help dealers build inventory for the busy third quarter, the company is offering customers a new summer promotion called Camp Manheim.

Each Manheim location will host camp-themed promotions, including drawings games and contests — and the chance to win $25,000.  

The summer promotion began Monday and runs through Aug. 1.

And a separate promotion for OVE.com will be held, as well.

“We know the summer months can be a very busy time for our customers away from work with the Memorial Day and Fourth of July holidays and vacations,” said Stephen Smith, senior director of marketing for Manheim. “We have created this promotion to encourage dealers to attend our sales this summer and build their inventories as we take advantage of improving market conditions to promote traffic at our operating locations.

“Our customers have a high demand for pre-owned vehicles during the summer months as they prepare for a traditionally busy third-quarter.”

Each location will award one semifinalist the opportunity to win a $25,000 grand prize.

Manheim customers must be present to win, and registered dealers as of June 10 are eligible to win the grand prize, the company said.

Locations will select 10 semifinal winners each week from June 16 to July 25, and one will selected to the chance to win a $25,000 grand prize. The grand prize contest will be held between July 28 and Aug. 1.