GM Financial Names 2012 Auction of the Year
General Motors Financial announced its 2012 Auction of the Year winner as part of the company’s nationwide Auction of Excellence program.
For the fourth time, this top honor went to Rawls Auto Auction of Leesville, S.C.
Since 2006, GM Financial named the Auction of the Year winner at its annual Auction Summit in Arlington, Texas. GM Financial representatives review the performance of participating auctions in a variety of categories, including customer service, marketing promotions, pre-sale activities and overall auction success to select the winner.
“Rawls Auto Auction has won this award four times. Their level of consistency is outstanding and speaks volumes about their dedication to being a high-achieving and successful auction partner for GM Financial,” said Dan Heinrich, GM Financial’s vice president of asset remarketing.
“Everyone at Rawls works together so that GM Financial vehicles are on spot and through the body shop and detail shop before our remarketing specialists arrive for a sale. They are innovative in their approach to selling vehicles and have built a strong foundation of loyal dealers,” Heinrich continued.
Angela Williams, business development and marketing manager of Rawls AA, was in attendance at the auction summit to receive the award.
“This is a great honor. Our team has worked so hard for this and to be able to bring another award back home is just fantastic. Everyone at Rawls deserves this,” Williams said.
Rawls Auto Auction received four quarterly Auction of Excellence awards for the East Coast region from GM Financial in 2012. This is Rawls’ fourth Auction of the Year award, previously receiving the recognition in 2006, 2009, and 2010.
As the top auction of the Southeast region, Rawls Auto Auction competed with other regional award recipients for this year’s national honor.
The other 2012 regional winners were:
—Midwest: Grand Rapids Auto Auction, Jenison, Mich.
—Northeast: Manheim Harrisonburg, Harrisonburg, Va.
—Southwest: Sparkling City Auto Auction, Robstown, Texas
—West: Brasher’s Sacramento, Sacramento, Calif.