IAA appoints new chief operating officer

WESTCHESTER, Ill. - 

On Wednesday, salvage vehicle auction company Insurance Auto Auctions named a new chief operating officer and made five additional key senior leadership appointments following the change.

Chosen for the COO position is Tim O'Day, who was most recently senior vice president of finance.

"Tim has strong strategy and management expertise and a proven track record of driving customer value through effective and efficient operations," John Kett, chief executive officer and president, said in a news release. "His financial background blended with his analytic and leadership skills will benefit IAA, our customers, and the entire KAR platform."

Before joining IAA in 2015, O’Day served as chief operating officer and chief financial officer at MedSpeed, a national healthcare transportation provider.

The newly formed management team includes four leaders who have been promoted, in addition to managing director of Impact Terry Daniels, whose present role has expanded to include both Canada and Global Market Development.

Sidney Kerley has been promoted to senior vice president and general counsel, John Krupnik to senior vice president and chief technology officer, Jeanene O'Brien to senior vice president of global marketing and Eldon Booth to senior vice president of field operations.

Kerley is now responsible for both industry relations and customer quality assurance and he will continue to lead the company’s legal team.

In his new role, Krupnik manages the newly created product development function and resume overseeing business technology.

O'Brien remains the head of global marketing and has assumed responsibility for the newly created buyer development function.

As senior vice president of field operations, Eldon Booth has been tasked with directing all U.S. field operations.

Kerley, O'Brien, Krupnik and Daniels will all report to Kett. And Booth will report to O'Day.

According to IAA, the company employs more than 2,800 employees in over 170 auction facilities throughout the U.S. and Canada.

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