DAA Northwest recently announced that Rock & Roll Hall of Famers Lynyrd Skynyrd will take the DAA stage on July 19 for the auction's 22nd annual Rock & Roll Sale.

“Each year, we put a lot of thought into bringing in a headliner that will be a great fit with our customers. Judging from the smiles on faces in our lanes last Thursday, Lynyrd Skynyrd fits the bill,” Bob McConkey, president of the McConkey Auction Group, said in a news release. 

“This event gives us all a chance to gather together to celebrate the things we love – cars, friends and rock & roll!”

DAA first announced Lynyrd Skynyrd would headline the annual event during the auction's NASCAR Days sale on April 20.

Following the year McConkey invited Jerry Lee Lewis for DAA Northwest’s first Rock & Roll event to commemorate a move to a new facility in July of 1992, “customers immediately began asking McConkey, ‘Who are you going to have next year?’ It was clear the Rock & Roll Sale needed to be an annual event,” the auction said.

DAA Northwest has since hosted artists such as Chuck Berry, Heart, The Doobie Brothers, Pat Benatar, Chicago and a number of other international headliners.

“We host promotions every month, but the Rock & Roll Sale is definitely our signature event,” McConkey added.

The auction said Lynyrd Skynyrd is a cultural icon that appeals to multiple generations, and their hit song “Sweet Home Alabama,” which became a classic American rock anthem, has sold over two million ringtones.

The Southern rock band has a catalog of over 60 albums and has sold more than 30 million albums worldwide, according to DAA.

Additionally, more than 5,000 cars, trucks and bikes will also be featured during DAA’s annual sale and the event wraps up with over $30,000 in prizes.