ATLANTA -

In response to client demand, Manheim highlighted on Tuesday that the company has nearly tripled the availability of Enhanced Vehicle Imaging (EVI), expanding from 25 to 74 auction locations throughout North America.

Manheim reiterated that EVI is designed to provide a consistent set of quality high-resolution images that can showcase vehicles in an optimal way. The company maintained this service can lead to a higher conversion rate for sellers and increased confidence about purchases for online buyers. 

“The Enhanced Vehicle Imaging service we use from Manheim Milwaukee has proven to be a big boost to our bottom line and grown our online attendance,” said Jeff Ricchio, who is the remarketing manager for the Napleton Automotive Group. “And we love the positive feedback we get from buyers about the photos.”

Manheim claimed EVI can produce photos superior to those traditionally available via the device used to take standard condition report photos.

Using high-quality, state-of-the-art programmable cameras and software, certified photography staff shoot the images after vehicles have been reconditioned. They display one car at a time and include a consistent set of views most important to buyers. High-resolution images, available in-lane and via Simulcast and OVE, enable viewers to pan the vehicle and zoom in and out to areas of interest.

“Dealer interest in improving online sales and their success stories compelled us to broaden our EVI footprint and be an even better business partner,” said Grace Huang, Manheim’s senior vice president of inventory services.

“Professionally taken, post-recon glamour shots allow display of ‘picture perfect’ vehicles,” Huang added. “I think of it like online dating, where the best-looking people, in the most flattering photos, generate more positive reactions.”

Manheim went on to mention the addition of Enhanced Vehicle Imaging can help consignors move vehicle inventory more efficiently, reaching up to 80 percent more online buyers with increased bids per sale. Manheim data also shows that Simulcast listings with EVI images convert 16 percent better than two or three low-resolution photos and 50 percent better than no photos.

The data indicated dealers using EVI also sell 27 percent more vehicles online than those who use two or three low-resolution images. EVI also can support dealer efforts to sell less desirable, aged vehicles online — vehicles with expected low AutoGrade scores, high mileage or lower prices.

Manheim offers wholesale clients three packages enabling sellers to select the option that best fits their needs. They include:

—Seven outdoor views for $15
—15 outdoor views, including every angle of the exterior, for $25
—15 showroom images for $50

The company pointed out the 15 outdoor and showroom packages can feature up to three additional images that vary by vehicle or model.

Photos in the 15 showroom package, available at 23 select locations, are taken in a showroom environment with optimal lighting and free of distracting backgrounds.

The company added any of the photo packages can be purchased independently or bundled with condition reports in an effort to deliver the highest conversion rate.