Manheim declared on Thursday that wholesale inventory management just became a whole lot more convenient with a pair of enhancement to its digital offerings.

With the introduction of OVE Text Notifications, dealers can fully negotiate transactions via text. Buyers and sellers are now able to accept, decline or counter an offer by text message, in addition to replying via the OVE online platform or Manheim mobile app.

Manheim insisted it is the first company in the industry to offer a two-way text feature.

The company highlighted dealer clients already have shown enthusiasm for the new two-way text feature, which allows them to make inventory transactions at anytime from anywhere, allowing them more time to focus on their customers. Since the launch of two-way text in January, more than 5,000 dealers have signed up and more than 2,800 vehicles have been sold via text.

“It is much easier for me. I am on the road a lot and always had to log into the site from my phone to counter or accept offers, now all I have to do is answer by text,” said Jacob Kern of Kern Automotive Group in Marietta, Ga.

Manheim mentioned a second enhancement offering greater convenience and more competitive bidding is OVE Daily Sales.

Dealer vehicles now run for 24 hours from 4 p.m. to 4 p.m. ET, seven days a week. All Daily Sales vehicle listings start and expire together each day. At 4 p.m., the vehicle sells, is relisted or comes down from the site, based on the seller’s specifications. Live inventory is now relisted in minutes versus hours.

Added in March, Daily Sales are expected to increase competition and make it easier to make the right inventory choices, as buyers and sellers gain a clear view of their cash flow and inventory on a daily basis.

“This approach offers a more aggressive bidding environment and provides greater urgency for sellers to price right and for buyers to buy right away,” said Stephen Smith, vice president of product management at Manheim. “Daily Sales benefits all clients, with the ability to track cash flow for bought and sold vehicles each day, allowing greater confidence in bid activity.”

OVE is one of the industry’s largest digital marketplaces, with more than 7,500 dealers participating and more than 240,000 vehicle listings a month. Manheim noted OVE transactions are up 21 percent over last year’s performance and March was the highest month on record.

“We’ve been on the cutting edge of selling cars online since the late 90s, and we continue to define and deliver a trusted digital marketplace that makes it easy for our clients to manage inventory,” said Grace Huang, Manheim’s senior vice president of inventory solutions.