Fiserv announced this morning that Remarketing Services of America — which is under its Lending Solutions business — is officially rebranding as Fiserv to align with the rest of the company.

The company emphasized that the renamed business will continue to offer services to aid in moving returned vehicles.

“We have more than 20 years of remarketing experience representing many of the leading financial institutions nationwide,” said Kevin Collins, president, Lending Solutions, Fiserv.

“Under the Fiserv brand, we will continue to handle single components of an auto lender’s vehicle remarketing activities or implement an end-to-end vehicle remarketing strategy — from vehicle pickup through the auction process,” he added.

Officials noted in the company’s statement that, “Fiserv will continue to deliver comprehensive vehicle remarketing services focused on moving returned vehicle inventory quickly and increasing the value of auto loan portfolios. As the largest third-party remarketing company in the U.S., Fiserv has sold approximately 700,000 remarketing units for more than 375 clients since 2001.”