Purr founder Chris Schnellenberger explains his unique business model

In another episode of the Auto Remarketing Podcast originating from Canada’s Used Car Week 2025 in Toronto, Cherokee Media Group associate editor Andrew Friedlander is joined by a man who thinks outside the box — Chris Schnellenberger, founder and CEO of Purr, whose unique business model offers a retail consignment platform for repossessed vehicles.
The Alberta-based entrepreneur talks about how the model works, how the business started, where it’s headed and why Purr is gaining a following among both dealers and lenders.
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