Manheim officially announced today a selective partnership with the DriveTime Automotive Group that will make the auction company the exclusive remarketer for DriveTime’s inventory.
Susie Heins, vice president, major dealers at Manheim, took the time to speak with Auto Remarketing to outline her company’s excitement for the new arrangement.
“DriveTime, which is the largest subprime dealer in the United States, has selected Manheim as their exclusive remarketing partner,” Heins said. “What that means is all the inventory that DriveTime sells in the marketplace, wholesale, will now come either to a Manheim facility or to one of our auction companies named Go Auto Exchange, as well. It brings it to close to 30 locations between the two companies that they will be sending all of their inventory.”
In addition to Manheim locations all over the country, Go Auto Exchange features locations in key areas such as Atlanta, Phoenix, Houston and Orlando.
“The biggest benefit for DriveTime, obviously, is that they’ve got multiple places to drive inventory, at multiple marketplaces, as well as to multiple types of buyers,” Heins said. “But they’re also able to offer financing and take advantage of all the wholesale expertise that Manheim is able to bring to them.”
Heins hopes the evolution of their relationship will allow the two companies to simplify and strengthen each other’s business goals.
“We’re really, really excited,” Heins said. “They’ve been terrific to work with over the years, and this is just one more confidence in Manheim in being able to select us, and it really enables them to drive and sell inventory at multiple locations. But it also frees both of us up to really look at other projects we want to work on that’s going to further their business, as well. They’ve been great to work with — Ray Fidel (president and chief executive officer of DriveTime) and his team is awesome.”