On Monday, Manheim launched this year’s national fall promotion titled “Raise Your Game,” a campaign the company said is designed to educate customers on how they can best tailor Manheim remarketing solutions to fit their needs and take advantage of a wide range of service offerings.
With Labor Day weekend in the past and millions of students back in classes for another school year, Manheim’s four-week-promotion will run now through Oct. 10. The company highlighted the campaign will include educational videos for customers and weekly promotions for dealers to learn and win at each of Manheim’s 78 operating locations in North America.
Stephen Smith, senior director of customer marketing for Manheim North America, explained that “Raise Your Game” is a company-wide campaign with local tie-ins and a national activation that leverages industry leadership to engage customers with products, services and tools to increase Manheim customers’ success.
“This promotion has been designed to assist customers with all the newest tools that can help them more effectively find, buy, sell and manage vehicles,” Smith said. “As dealers move into a busy fall season, we want them to take advantage of the ways that Manheim can help them drive more sales and profits.”
Each week of the promotion will focus on a unique customer need, including finding, buying, selling and managing inventory. This national platform will include these highlights:
• Week one is about finding vehicles. It will emphasize the new workbook features and App functionality, including VIN scan, pre-sale inventory, Manheim Market Report (MMR) and transportation quotes.
• Week two will focus on buying, and will cover retail view, enhanced imaging and the DealShield Purchase Guarantee.
• Week three is all about selling. The promotion will cover best practices for all of the Manheim sales channels — in-lane, simulcast, OVE.com and mobile auctions — and how to use Remote Seller.
• Week four includes My Purchases — checkout, history, mobile alerts and floor plan — transportation options through 1Dispatch and Ready Auto Transport, and more.
Customers at each North American location can watch 30-second learning videos featuring the “coach” to give them an opportunity to win an Amazon gift card.
These videos will promote auction attendance while providing incentives for customers to learn and win. Each video will be accompanied by a longer tutorial session through Manheim’s The Wholesale Institute (TWI).
Auctions will give out instant win trivia scratch off cards, provide informational flyers and engage customers at auctions in real-time with the tools to help them win. The company said the auction "coaches" will ensure Manheim customers are learning and having fun at the same time.
“The ‘coach’ videos will cover how to search smarter and not harder, pump up your buying, flex your selling muscle and master how you manage,” officials said.
“This fun way to ‘Raise Your Game’ by learning and winning will help dealers utilize the latest Manheim products and services,” they went on to say.