General Motors Financial rewarded dealers who were quick to acquire vehicles from the consignor with a speed-themed experience.
Last month, 24 GM dealers from across the U.S. and Canada answered the challenge and won the trip of a lifetime in the fourth annual GMF Challenge. As top purchasers on GMF DealerSource over a two-month period this summer, these dealers clinched a spot to race Corvettes at Spring Mountain Motorsports Ranch outside Las Vegas.
For the GMF Challenge, dealers spent a day racing Corvette Stingrays with a professional driver on a world-class track and experienced the thrill of being behind the wheel as they navigated the curves of a top road course.
GM Financial highlighted these dealers showed they can match up with the best, whether they’re tackling hairpin turns or sourcing pre-owned inventory.
“Whether they’re buying online or racing on the track, these top dealers have what it takes to compete,” said Brad Bollman, senior vice president of remarketing for GM Financial’s North America operations.
“Contests and promotional events like these are some of the ways we reward GM dealers for purchasing vehicles from GM Financial, including their own lease returns,” Bollman continued. “It’s exciting to be able to share these once-in-a-lifetime experiences with our dealers and thank them for purchasing their pre-owned vehicles from GM Financial.”
Michael Gallagher from Gallagher Buick GMC in New Britain, Conn., took home the top prize with a lap-winning time of 28.23 seconds. As the day’s top racer, Gallagher earned bragging rights and a $2,500 GMF DealerSource purchase rebate.
Thomas Pion of the Pion Group from Massachusetts secured second prize, while Ron Symdon of Symdon Chevrolet of Mount Horeb, Wisc., rounded out the top three.
“The day was fantastic and certainly an experience we will all remember for a very long time,” said Howie Cobham, senior vice president of Canadian dealer services for GM Financial. “I know I can speak on behalf of the Canadian dealers in attendance that this was the coolest event we have ever participated in.”