Through a new program from the National Association of Minority Automobile Dealers, or NAMAD, dealers will be able to certify their non-branded used vehicles just as they do with their franchise brand certification.
F&I product and services company C Berman Associates will produce and execute the program, and that company along with NAMAD will introduce the NAMAD Certified Vehicle Program in February during the NADA Convention in Las Vegas.
The program will produce coverages for all major brands.
“We're excited about this new relationship with C Berman and how this collaboration will give NAMAD members a value-added product to provide to its customers,” NAMAD president Damon Lester said in a news release.
NAMAD pursues the “presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector.”
That work includes increasing the number of minority-owned dealerships across America, advocating for workplace and supplier diversity in automotive manufacturing and supporting minority engagement in the automotive retail sales and service sectors.
“We are proud to offer this additional benefit to automobile dealers who are NAMAD members,” said C Berman Associates vice president Emmanuel Boykin.
Boykin added, “As a former NAMAD dealer, I know this program will support dealer profitability and customer satisfaction.”