Carfax is now playing a bigger role in the certified pre-owned vehicle programs at Nissan North America’s Nissan and Infiniti brands.
When a shopper buys a CPO car from an Infiniti or Nissan dealership, he or she will be signed up for the free myCarfax service that sends out service reminders and recall alerts.
Whichever Nissan/Infiniti dealer the consumer buys from will be listed as his or her “favorite shop” in the myCarfax platform.
The automaker is the first to include myCarfax enrollment as part of their CPO program.
“Our goal with the myCarfax app is to increase the value of our CPO program to our customers along with allowing us to enhance the overall customer experience,” said Michael Verpoort, Nissan’s senior manager of certified pre-owned sales, in a news release.
The partnership also provides the CPO car buyer with free copies of the car’s Carfax Vehicle History Report and Carfax Buyback Guarantee from the dealership.
Nissan and Infiniti have mandated Carfax reports run on all certifiable vehicles. All Nissan/Infiniti CPO vehicles have to qualify for the buyback guarantee, as well.
Carfax.com also lists all Nissan/Infiniti CPO vehicles.
“Nissan’s decision to register their CPO customers with myCarfax helps reduce the cost of car ownership while increasing certified dealer revenues,” Carfax general manager Vern Poyner said. “Well-maintained vehicles tend to last longer and experience fewer costly problems, saving owners money in the long run.
“Service reminders from myCarfax help ensure more customers return to the same dealer for service, bringing in potentially thousands of dollars in additional service revenue. Plus, our research suggests that regular service customers are nearly twice as likely to buy their next vehicle from the same dealer.”