In addition to selling vehicles, Autotrader team members keep busy with community service, including sponsorships, donations, community partnerships and volunteerism.
Autotrader and other companies under the umbrella of Cox Enterprises also employ more than 1,700 active veterans, and Autotrader vice president of marketing Greta Crowley notes that the company "continues to make strides in strengthening the support offered to America’s heroes.”
Now the company is continuing its participation in a program that it launched last fall to raise money for veterans during their road to recovery.
Autotrader was set to honor America's heroes with Brad Keselowski's Checkered Flag Foundation during the Monster Energy NASCAR Cup Series race weekend at the Atlanta Motor Speedway Friday through Sunday. Brad Keselowski drove the No. 2 Autotrader Ford Mustang for Team Penske, and he launched the return of the Tribute 2 Veterans program last fall.
During the campaign, friends and family of former service members submitted a veteran’s name to be featured on the No. 2 Autotrader Ford Mustang. Cox Automotive, parent company of Autotrader, encouraged current veteran employees from all Cox Enterprises companies to add their names to be placed on the vehicle.
The vehicle’s paint scheme features 58 Cox employee names and more than 140 additional veterans. The proceeds go to the Checkered Flag Foundation, and each veteran will receive a piece of the No. 2 Autotrader Ford Mustang displaying his or her name.
Autotrader also donated an additional $10,000 to Keselowski’s non-profit foundation, which assists veterans in getting back on their feet.
“Our company has a strong tradition of supporting communities, and there is nothing more satisfying than finding a connection between our Autotrader values and our close partnership with Team Penske,” Crowley, vice president of marketing for Autotrader, said in a news release.
Now entering its sixth season with Team Penske, Autotrader sponsors Keselowski and fellow driver Joey Logano. The company is also an associate sponsor on both cars for the full Monster Energy NASCAR Cup Series season.
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