LHM opens new Mercedes-Benz store in Utah

DRAPER, Utah - 

Larry H. Miller Dealerships announced the opening of its Mercedes-Benz of Draper dealership on Thursday.

The dealership was formerly named Mercedes-Benz of Lindon and recently relocated to a newly built 45,069-square-foot building on 5.5 acres of land in Draper, Utah.

Mercedes-Benz of Draper includes a 1,100-square-foot AMG Performance Center, with specially-trained AMG sales and service personnel, according to LHM.

“We’re thrilled for our customers to experience our new state-of-the-art dealership. From the beautiful design of the building, to the customer lounge, large private offices for customers to complete their vehicle purchase, and additional service bays, we look forward to continuing to deliver the same outstanding experience to which our customers have become accustomed,” Mercedes-Benz of Draper general manager Ray Gunn said in a news release.

An AutoHaus2-designed Mercedes-Benz showroom features automotive-grade finished steel columns, exposed steel structure, a full-height window wall, silver metal roof canopy and stainless steel accents.

Additionally, a fully-enclosed service drive has 22 bays and the showroom houses a customer lounge that includes a children’s area, refreshments and Wi-Fi, according to LHM.

The dealership is located at 11548 South Lone Peak Parkway.

Sun Auto Group pre-owned stores aim for 'new-car experience'

CARY, N.C. - 

The ramp-up of standalone used-car stores from the likes of Sonic Automotive, AutoNation and Penske Automotive Group is certainly one of the key pre-owned strategy moves leading the retail auto market right now.

But it’s not just the big kids on the block.

Todd Caputo and his Sun Auto Group — a small collection of one franchised dealership and two pre-owned stores — has been in the used-car standalone store game since the 2000s.

Caputo’s father, Joe Caputo, opened Sun Chevrolet of Chittenango, N.Y., in 1979, having previously been a used-car dealer in Syracuse, N.Y.  

Todd Caputo, who is now 46 and the dealer principal and president of the group, grew up working in the new-car dealership and continued to do so through college.  

In 2004, he opened the first standalone used-car store, which had been a Lincoln-Mercury store in Cicero, N.Y., that closed. Caputo purchased the building and turned it into a pre-owned vehicle superstore.

In 2009, Caputo opened another used-car superstore, this time in Cortland, N.Y., after purchasing a building that had been a Ford location.

Caputo, who put together his own branding as the “Used Car King” in the local market, realized an opportunity in standalone pre-owned stores early in the game.

“I really saw, even back then, that I thought it was a good opportunity for me to kind of have a cluster in this market, where I could cluster a new-car store and kind of piggyback off the Sun name, and be able to use the resources from my new-car store to sell used cars,” he said.

These days, the three locations — Sun Chevrolet, Sun Auto Warehouse (located in Cicero) and the Sun Auto Warehouse of Cortland — combine to retail 4,800 to 5,000 used cars each year, Caputo said. They sell about 800 to 1,000 new cars in total.

New facility

And in recent news, the group constructed a new facility that replaces the building at the Cicero location, which was the first standalone store it opened.

“I was able to acquire the land around me at my Cicero location. When I first bought the property, it was about five acres. And about five years ago, I was able to purchase another 48 acres around the property,” Caputo said. “So, that allowed me to build a larger building, which I desperately needed to do.

“Because that dealership, the Lincoln-Mercury store that I bought, used to retail like 40, 50 cars a month. And we were selling 200, 250 used cars a month out of that place. We just outgrew it,” he said.

What’s more, the group’s centralized business development center was there, so “we just didn’t have the room,” Caputo said.

Construction on the new facility, which can fit 20 used cars in the showroom, began in March of last year, and the group held a soft opening in November. A larger grand opening is on tap this winter.

“Everything that the manufacturer has asked a lot of the new-car facilities to do, I did; from a child’s playroom to a convenient waiting area with a fireplace. I built a very large service drive, a service department,” Caputo said of the new facility for the standalone pre-owned store. “There’s an indoor delivery area where customers can take delivery of their cars inside; especially this time of year, it really matters a lot. So all of the deliveries are done indoors.”

The design, Caputo says, gives the store a bit of “personality.” And, he said, the goal is to provide an experience at the used-car store that is just like one you would receive at the new-car store.

He noted that “we wanted to give them the experience of a new-car experience while they’re buying a used car, regardless of what they pay.”

The look of the store, he said, is similar to that of a luxury car brand store: “That’s the feel that you get when you walk in, and that’s the way we try and treat people.”

As for what’s in store for this Cicero location, Caputo has big plans.

“We’re expecting to sell 3,000 cars out of here this year, and I truly believe we’re going to do it,” he said.

And they have already begun a similar remodel to the Cortland store, which is scheduled to finish this spring. 

Advantages to standalone pre-owned stores

One plus to having standalone pre-owned car stores, Caputo said, is that, “I can brand myself and not necessarily worry about the manufacturer controlling how I brand myself. I can build the building the way I want to build it. I don’t have to worry about the manufacturer dictating to me what my processes need to be … I don’t have anybody to answer to. When you have a franchise, you have a lot of people you’ve got to answer to, a lot of rules that you have to follow, a lot of guidelines that you have to follow. And this gives me the flexibility not to have to do that …”

Another perk has to do with trade-ins.

The average used car they sell has about 28,000 miles and is 2 to 3 years old. The average price is in the low $20,000 range.

So with these being later-model units, it actually helps the new-car side of the business take in trades that they might not otherwise have utilized.

Keys to success

Caputo, who says he has kept up with the public dealer groups’ efforts around standalone pre-owned, was asked what has made Sun Auto Group successful at operating their own used-car outlets.

“Our biggest strength would probably be the organization of people that I have — management team, back-office people, fixed operations … branding and marketing,” he said. “More than anything else, honestly, I’ve got really good car people working for me in all three stores. And that’s really been the key to our success and our growth more than anything else, and I would probably say that’s No. 1.”

Retail used-car trends to watch this year

LA QUINTA, Calif. and DETROIT  - 

Dealers know that competition for retail used-vehicle sales and profits is fierce, and keeping expenses manageable and transaction prices competitive is a never-ending battle.

But despite that, many dealers are betting on a strong economy and strong used-car sales this year, and some are even adding stores or refurbishing or replacing existing ones.

“Overall, I think the economy is pretty strong, and I don’t see any severe swings up or down in 2018 — that’s what I’m hoping for and gambling on,” said Mark Weida, owner of Street Smart Auto Brokers in Colorado Springs, Colo., explaining why he’s bullish about 2018.

“I think consumer confidence is stronger than it has been in a while,” he added.

Weida retails about 50 used units a month at the store he opened in 2011 and believes his second store, which opened in November, will yield 30 to 40 unit sales per month when it fully ramps up to speed.

Todd Caputo, owner of Sun Chevrolet in Chittenango, N.Y. — who also just invested over $8 million to replace one of his two stand-alone used-car stores, said, “I think it’s going to be a really good year for retail used-car sales. Interest rates might go up a little bit but not that much.”

Caputo retails about 500 used vehicles a month at his three locations.

Here are other trends worth tracking in 2018 and why, according to Weida, Caputo and industry watchers who monitor the retail used-vehicle market. Some of the comments were made on the sidelines of Used Car Week in La Quinta, Ca., in November.

The inventory story

It’s been said before, but we’ll say it again: A lot of off-lease cars and trucks are slated to return to the market in 2018. How many?

About 300,000 more than returned in 2017, bringing the total to 3.9 million units, Cox Automotive predicts.

That’s good news for dealers, especially independent dealers who may not have had many opportunities to buy late-model used vehicles, said Tom Kontos, chief economist at KAR Auction Services Inc.

He predicts that the additional used-vehicle volume in the marketplace will lower prices by 2 percent to 3 percent in 2018.

“Since there is so much inventory that the grounding and non-grounding (like-brand franchise) dealers will take a pass on buying, it gives independents room at the table,” Kontos said.

But independent dealers who are looking for 5- to 8-year-old vehicles, the bread and butter of many used-car lots, might be disappointed, said Patrick Brennan, senior vice president, Industry Solutions Marketplace at Cox Automotive.

Those vehicles are scarcer because fewer were sold as new during the recession and in the years immediately afterwards.

“So that’s challenging when they look for cars,” Brennan added.

Caputo decided his used-vehicle inventory this year would include more small SUVs and crossovers, such as the Chevy Trax, Equinox and Terrain and fewer sedans, such as the Cruze, Malibu and Impala.

He said he’s been pretty successful finding those trucks in the past, but with so many more coming off-lease and incentives from the manufacturer to buy them, the prices have already dropped about 10 percent compared to early 2017. And he believes prices will fall even more.

“There are literally thousands of them coming off lease, and the prices are going to go down,” said Caputo. “They (the manufacturers) know there is a tidal wave coming, and they are trying to dispose of them as quickly as possible.”

Weaker profits?

Dale Pollak, founder of vAuto, said a troubling trend for dealers is that used-vehicle sales are strong, but profits are “uncharacteristically” weak because of margin compression.

Dealers can buffer margin compression by selling more used vehicles, more quickly and redirecting more of their promotional and advertising dollars to the Internet where 90 percent of used-vehicle buyers shop for vehicles, Pollak said.

Dealers also need to do a better job recruiting, hiring, training, supervising and retaining employees, he added.

“Any inefficiency in a margin compressed market is going to be magnified,” Pollak said.

Third-party Internet sites

When a dealer buddy told Weida that his cost to list used-vehicles for sale on a major third-party classified site doubled from about $1,200 month to $2,500 when the buddy renewed his subscription, it was a bit disconcerting, Weida said.

He has vowed to closely monitor prices he pays to list vehicles on various third-party sites.

“Dealers are trying to scramble and figure out where we should put our dollars,” said Weida, a former new-car dealership general manager.

“That’s a challenge for all of us. Most of us as independents know what we’re up against versus the new car dealer; we have to be less expensive. If (our vehicle prices are the same as prices found at new-car dealerships) most people will buy from the franchise dealer.”


There will be a generous number of certifiable off-lease vehicles in the market to support CPO programs in 2018, but it will be up to dealers to certify them. And many dealers make their decision based on how much marketing support manufacturers pour into their programs. That may present a problem because manufacturers are more focused on new-vehicle sales, which are sliding, than CPO, said Larry Dixon, senior director, valuation services at J.D. Power.

Dixon also pointed out that a few years ago the number of certified vehicles retailed was virtually equal to the number of vehicles coming off lease.

But CPO sales for 2017 — up an estimated 0.1 percent to 2,645,718, units according to Autodata Corp. — is considerably lower than the 5 percent increase in overall late model used-vehicle volume, he said.

“Will CPO sales decline in 2018? It’s certainly possible given the slowing rate of growth we’ve observed over the last couple of years,” Dixon said.

Dealertrack rolls out 2018 Compliance Guide


A free resource to help dealerships manage their compliance responsibilities is now available.

Dealertrack recently released its 2018 Compliance Guide, which outlines the changes and updates in compliance that will affect dealers in 2018.

Now in its 13th year, the Compliance Guide is a leading resource on current trends and best practices in F&I compliance.

“Dealers understand that compliance can be critical to their bottom line, but many do not know how to balance staying current in today’s ever-changing regulatory environment with the day-to-day needs of running and growing their business,” said Jay Seirmarco, assistant general counsel at Cox Automotive. “For the last 13 years, Dealertrack has offered the Compliance Guide, free of charge, because we know how valuable such a resource can be for dealers seeking to improve their dealership’s operational efficiency.”

With “Confidence in Every Deal” as this year’s theme, Dealertrack highlighted the guide focuses on the Consumer Financial Protection Bureau’s examination of automotive dealer transactions under the Larger Participant Rule.

Furthermore, Dealertrack noted that it is anticipated that the CFPB will also be seeking to enforce compliance with federal consumer credit protection laws in auto financing.

Additionally, Dealertrack added that it is expected that the Federal Trade Commission will continue to examine claims of so-called “yo-yo” financing and perhaps initiate claims related to lack of disclosure of applicable safety recalls for vehicles at dealerships.

The Compliance Guide is designed to highlight what is ahead for dealers in 2018 and provide tips for managing compliance with confidence, geared towards establishing a culture of compliance, enhancing data security and maintaining customer transparency.

Given the emphasis that the CFPB and FTC appear to be placing on examining auto finance practices and, in the wake of widely publicized 2017 security breaches, creating a culture of compliance should remain a priority for dealers, according to Dealertrack.

To register to receive a complimentary copy of Dealertrack’s 2018 Compliance Guide, go to this website.

Chase and AutoFi partner to speed up financing and delivery


As plush as showrooms can be sometimes, consumers often do not want to spend hours finalizing vehicle delivery, so Chase and AutoFi are collaborating to help dealers.

On Thursday, Chase announced a partnership with AutoFi, a financial technology company that helps customers select and finance vehicles through their dealers’ website and reduce the time it takes to complete the sale. Chase is the first national bank on the AutoFi platform.

“AutoFi helps dealers provide a fast and easy digital car-buying experience that consumers want,” said Mark O’Donovan, chief executive officer of Chase Auto Finance. “Our customers are our top priority — both dealers and car buyers. We want to provide them with the best financial experience whether they are in a dealership or online.”

Nearly half of consumers want to purchase and finance vehicles online, according to Chase’s research.

The AutoFi digital retailing platform can connect dealers with buyers and finance companies. Chase pledged to deliver financing terms online through the AutoFi platform, often within seconds.

“We are thrilled to partner with Chase. We share a common vision of using technology to deliver a delightful consumer purchase experience,” said Kevin Singerman, chief executive officer of San Francisco-based AutoFi.

“Our partnership brings tremendous value to the dealer community leveraging the breadth of Chase’s full spectrum lending and automated capabilities to deliver a comprehensive digital retailing solution to dealers across the nation,” Singerman continued.

For more information about Chase Auto Finance, visit or

3 anecdotes from auction lanes on how 2018 could unfold


Along with a trio of perspectives from the auction and dealer worlds, the Black Book Market Insights report looking at the first full week of activity in 2018 showed truck segments with larger depreciation than cars.

Editors also determined only one vehicle group — subcompact luxury crossovers — maintained its value from the previous week. Black Book also noticed compact vans saw the heaviest depreciation, dropping in value by 1.70 percent.

“The first week of the year saw used-vehicle values continuing to decline at a pace not much different from the average weekly decline in the month of December,” said Anil Goyal, senior vice president of automotive valuation and analytics at Black Book.

Volume-weighted, editors reported that overall car segment values decreased by 0.57 percent last week, slightly improved from the average weekly decrease of 0.62 percent in values spotted during the previous four weeks.

Black Book indicated the luxury car segment decreased in value at the highest rate among all the car segments.

Again looking at volume-weighted data, editors found that overall truck segment values (including pickups, SUVs, and vans) decreased by 0.66 percent last week, slightly worse than the average weekly decrease of 0.62 percent in values reported during the previous four weeks.

The opening stanza of 2018 allowed Black Book’s representatives in the lanes to gather expectations from a wide array of industry professionals. The rundown began with an auction owner in South Carolina.

“Auto auctions can always use more cars and that supply need will continue in 2018,” the owner said. “The new tax plan should be a boost. The industry could use that surge since the ‘tax season’ has become shorter.”

Next, Black Book collected the thoughts from an executive at one of the auction chains.

“I believe the supply side of the auction business will grow due to more off-lease and repo units becoming available to remarketers. I also feel that the overall dynamics of the industry will be similar to 2017, which is good.”

Finally, Black Book relayed the outlook of a franchised dealer from Georgia.

“We feel like our new- and used-car business will improve in 2018 from a pretty darn good 2017. All of the economic indicators substantiate that theory and the recently passed tax laws should provide a boost both short- and long-term,” the dealer said.

COMMENTARY: 3 wide-ranging trends dealers should monitor in 2018


In my more than 15 years in the auto industry, I’ve seen various ups and downs in the market as well as both wild optimism and doom and gloom. We’ve experienced record-breaking new-car sales the last few years, and as we dive deep into 2018, most dealers are optimistic that we’ll continue to enjoy strong sales, with only a small decline in overall volume.

Here are three trends to keep an eye on in 2018:

Tight used-car inventory

Following what’s now called the Great Recession in 2008, we saw a lot of belt tightening both from consumers and dealers. That was followed by “Cash For Clunkers” and also the trend of consumers hanging on to their vehicles for eight to 10 years before eventually selling or trading them in. Fast forward a decade later, and most of the consumers who decided to hold on to their used car longer than normal have finally given in, disposed of their vehicle, and upgraded. The result? Fewer in-market car shoppers ready to sell, trade and purchase. Which of course means less readily available inventory for dealers to stock their lots with.

Used-car acquisition is at the core of any strong dealership’s business model, and finding the “right” units to stock isn’t easy. Over the last several years, it’s been even tougher to find inventory through traditional channels (physical auctions, trade-ins, etc.)

The recent hurricanes have also had a significant impact, with Black Book estimating that up to 1 million vehicles (including commercial and fleet vehicles) along the Gulf Coast were salvaged. That development sucked the inventory out of many markets, as used vehicles were routed to the flooded areas where demand was high.

What we’ll continue to see in 2018 is increased competition for a limited inventory pool. That means dealers will need to roll up their sleeves and look for alternative sources of used vehicles. That might mean more online and non-traditional auctions, dealer-to-dealer transactions, and street purchases.

Consolidation will continue

Large dealer groups and mega chains will continue to grow and expand in 2018. That can either be a threat to or opportunity for smaller dealers, depending on how they position themselves.

Let’s face it. The mega chains have economies of scale that single-point or small multi-roof operations just don’t have. At the same time, though, large dealer groups are much like a battleship, turning slow and unable to react quickly in some instances.

Single-point and small dealer groups have the ability to pivot and change direction quickly.

They can try new strategies for vehicle acquisition, sales and marketing, and quickly gauge results and implement change. They can also harness the power of selling “local” and leverage relationships within their community.

The good news for smaller dealers is that they can operate just as efficiently as larger dealer groups. The mega chains have the resources to analyze data and optimize local inventory, but so do the small dealers who implement the right inventory-management tools.

The right time to research new tools and vendors isn’t when sales are down; it’s when things are going well. So if a downturn is coming, and it will at some point, be ready. Get your house in order now, and make sure your team is armed with the processes and tools it needs to be as efficient as possible for the lowest monthly cost to your store.

More distractions

Is your dealership worried about self-driving cars, vehicle-subscription services, and ride sharing? How about Carvana grabbing market share, or Amazon getting into auto sales?

These developments are real, they have legs, and they will take some market share from local dealers. But there’s no need to panic. There is a long runway in front of us before some of these things take off. In some instances, the infrastructure, processes and regulations are potentially decades away.

I predict we will see small incremental changes in pockets around the country, but not to the extent that the auto industry will be completely revolutionized in 2018.

Rather than worry about things you can’t control, you should continue to focus on what you can control: your inventory, merchandising and customer experience. Leveraging good up-to-date data will help you select and sell the rights cars at the right price for your local market.

Also, nearly all dealers can benefit from creating an “Amazon-like” experience for shoppers. This means total transparency across all departments, a quick and simple way for consumers to transact online, a customer-first approach, zero-pressure sales departments, and top-notch customer service. Focus on speed and making it easy for your customers to do business.

Overall, I think 2018 has the potential to be a great year for dealers! Those positioned to see the most success will be the ones that re-evaluate their processes and operations regularly (as every good dealership that wants to evolve and grow should do).

Dealers, don’t be distracted by all the noise of pending disruption. Listen to it, take note, and be cautious. But remember, focus on what you can control, and position yourself accordingly in your local market. I wish all of you a Happy New Year and continued success in 2018.

Josh Dougherty is vice president of sales with DealersLink (, an automotive systems integration and networking technology company based in Broomfield, Colo.

LHM Nissan store purchase expands Colorado footprint to 14 locations


Larry H. Miller Dealerships recently acquired a Nissan store in Centennial, Colo., growing its footprint in the Denver Metro area to 12 stores.

The store has been renamed Larry H. Miller Nissan Arapahoe and is located at 10030 East Arapahoe Road.

“Nissan has been a standout brand for us, and this location on Arapahoe Road is very conducive to selling cars,” LHM president Dean Fitzpatrick said in a news release. “We look forward to continuing to operate with integrity and provide an outstanding level of service to our customers as we grow in the Denver market.”

LHM now operates a total of 14 dealerships in Colorado and employs over 1,200 people across the state, according to the group.

Larry H. Miller Nissan 104th opened just last year. Larry H. Miller Dodge Ram Havana, Larry H. Miller Colorado Chrysler Jeep, Larry H. Miller Fiat Denver and Larry H. Miller Nissan Southwest opened in 2016.

Additionally, LHM’s first Nissan store, Larry H. Miller Nissan Highlands Ranch, opened in 2006.

The group’s portfolio includes 64 dealership locations in seven western states.

Penske purchase 'almost doubles' standalone used-car business in UK


Penske Automotive Group is buying another used-car retailer in the U.K., a move the group’s chairman says “almost doubles” its standalone pre-owned store business in the country.  

The dealer group said Tuesday it has signed a deal to purchase The Car People, a used-car retailer with four large-scale locations that sell a combined total of approximately 18,000 units per year.

The Car People launched in 2000 and has stores in Wakefield, Sheffield, Manchester and Warrington, Penske said.

“I am excited to be joining forces with the team at The Car People, a great business that operates under a similar model to our own,” Penske Automotive Group chairman Roger Penske said in a news release.

“The acquisition of The Car People strengthens the company’s market position in our second largest market, almost doubles the size of our U.K.-based Used Car Supermarket business, and continues to further our diversification strategy within the transportation services industry,” he said.

The purchase, which is subject to certain conditions, will likely close in the first quarter. The dealer group estimates The Car People will bring in about $300 million in annualized revenue, and estimates annualized accretion from the deal at $0.05 to $0.07 per share. 

This follows a similar move Penske made in early January, when it announced an agreement to buy CarShop, a U.K. chain of five standalone used-car retail stores. That acquisition was completed in February.

“The acquisition of The Car People enables us to accelerate the expansion of our Used Car Supermarket Division and reinforces our commitment to significantly grow our used-car business,” said Darren Edwards, chief executive of Penske’s U.K. operations.

“Combined with the acquisition of CarShop earlier this year, this new acquisition will provide for potential significant operational synergies within this part of our business,” he said.

Stateside, Penske announced a deal last December to buy U.S.-based used-car retailer CarSense, closing that acquisition in January.

Both moves from earlier this year appear to be bearing fruit for the company.

In the third quarter, Penske Automotive’s CarSense and CarShop standalone used-car business lines retailed a combined 11,626 units, according to company earnings.

Year-to-date, which includes results since acquisition, the standalone platforms had retailed 30,952 used units through three quarters.  

Quarterly revenue from the standalone stores in Q3 approached $200 million, while year-to-date revenue was at $535.7 million.

Gross profit per unit retail was at $1,152 in the quarter, with the year-to-date figure at $1,222.  

F&I gross profit per unit on these sales were $1,188 in Q3 and $1,182 year-to-date through Q3, putting the total variable gross profit per unit at $2,340 and $2,404, respectively.

During the Q&A portion of Penske’s quarterly earnings call in October, Roger Penske was asked if his viewpoint on CarShop and CarSense had changed since the dealer group purchased the respective used-car standalone retailers.

 “Yeah, it’s changed. I like it more,” Penske said with a laugh.

“I think we’re very fortunate to get into this business,” he said. “The technology, the people. We’ve had no turnover with senior management. Both of these businesses, I think they applaud the fact we’ve come in with capital, with ideas, with an expansion mode offense.”

DealerRater adds 2 new offerings to Connections product suite

WALTHAM, Mass. - 

DealerRater has introduced additional enhanced offerings as part of its new Connections product suite that is designed to create personal connections between dealerships’ top salespeople and ready-to-buy shoppers.

First launched in September, DealerRater Connections allows dealerships to create dealer and employee profiles linked to their reviews shared across DealerRater’s strategic syndication partner sites.

The new DealerRater Connections Plus leverages ReviewBuilder, which offers users an automated and customized way to earn more reviews. And the new Connections Premier offering provides dealerships with a dedicated Success Partner whose role is to jumpstart onboarding and keep employee profiles up-to-date.

“Over the past 15 years, we have witnessed a growing importance around a dealership’s online reputation to build more trust in the car buying process. In that time, consumers have written more than four million dealership reviews on DealerRater,” company general manager Jamie Oldershaw said in a news release. “In an effort to bring our dealer partners a new level of automation, convenience and personalization to their review-building program, we’re thrilled to introduce DealerRater Connections Plus and DealerRater Connections Premier.

“We know the majority of car buyers prefer to select a salesperson before arriving at the dealership, and 80 percent of DealerRater Certified Salespeople say their employee profile helps them sell more cars,” he said. “It goes without saying that we want to make it as easy as possible for dealers to reach shoppers by building their digital footprint and drive business growth.”

Additionally, using ReviewBuilder, dealers can solicit up to four times more reviews automatically via text or email through integrations with most DMS systems, according to DealerRater.

“DealerRater reviews help me stand out in a crowd of other salespeople and lets the customer know I’m a trustworthy sales consultant who will take good care of them,” said Rick Kruger, DealerRater certified salesperson and sales and leasing consultant at Don Ayres Honda in Fort Wayne, Ind.

“Building strong rapport with a customer is critical to making a sale, and through my employee profile I get to build that relationship before they even walk in the showroom. Not to mention, I have more customers seeking me out – some have traveled more than 150 miles just for me,” Kruger continued.