CPO

VW & Mazda CPO Sales Continue to Soar

TORONTO - 

As July CPO sales results come in, one luxury European automaker and a program launched in 2012 led the pack, with sales soaring year-over-year.

Both Volkswagen Canada and Mazda Canada have seen strong certified sales every month this year and continued that growth last month.

First up, VW Canada sold 1,440 certified units, up from 1,291 sold in July 2013. This accounted for an 11.5-percent increase year-over-year and was its strongest July ever for CPO. 

“Another outstanding month for VW Dealers with our best-ever July for CPO sales and best ever new-car sales month in the history of VW Canada,” said Luigi Fiorino, manager of used-vehicle sales for VW Canada.

Over at Mazda Canada, Bryan Leaitch, manager of CPO, told Auto Remarketing Canada the automaker sold 546 certified vehicles last month, up from 420 sold during the same period of 2013.

The automaker is also up year-to-date, with 3,321 CPO units sold, up from 3,156 sold during the first seven months of 2013.

Once again, though selling in more volume, other Japanese automakers aren’t fairing quite as well with CPO growth this year.

For example, Toyota Canada sold 1,671 CPO vehicles last month, down from 1,967 sold in July 2013.

The company’s year-to-date sales are down by over 50 percent: Toyota Canada sold 23,896 CPO units over the first seven months of 2013, compared to 10,957 sold during the same period of this year.

Honda Canada is also struggling a bit with CPO sales, but it’s luxury arm Acura is bucking the trend.

In July, Acura Canada sold 272 CPO units, up from 239 sold in July 2013. Year-to-date, the automaker has sold 1,876 certified vehicles in Canada, up from 1,784 during the first period of 2013.

On the other hand, Honda is feeling the constraints of tight used supply.

The automaker sold 1,487 CPO units in July, down from 1,758 sold during the same period of 2013.

Year-to-date, Honda Canada has sold 9,683 CPO vehicles in Canada, down from 11,891 during the first seven months of 2013.

"In July, Honda sold 1,487 certified used vehicles, a 15.4-percent drop, while Acura achieved 272 certified sales, a 13.8-percent increase both compared to last July,” said Todd Fowler, manager of used-vehicle operations at Honda Canada. “2014 continues to present a unique challenge, as the Canadian market is operating under a tight used-vehicle supply, the lowest in more than a decade.

“However, we have confidence our dealer networks will strive to meet this challenge head-on."

Editor’s Note: Stay tuned to Auto Remarketing Canada for more CPO sales results as the data is reported.

 

Fledgling, Enhanced CPO Programs Gain Traction in First Half of 2014

TORONTO - 

Certified pre-owned sales results for June flowed in this morning and showed that a newly updated program in the Canadian certified landscape is gaining ground among consumers.

Kia Canada’s new enhanced certified program, relaunched back in April, is “gaining traction and support,” Richard Pasta, Kia Canada's manager of national fleet sales, remarketing and CPO, told Auto Remarketing Canada.

The automaker sold 233 CPO vehicles this past month, up from 195 sold during the same period of 2013 — perhaps a sign the enhancements are catching consumer interest.

The program saw a slight drop from May’s sales of 268, but Pasta pointed out that the company is experiencing considerable year-over-year gains in its CPO program.

Mazda Canada’s CPO offerings — another fledging program launched in 2012 — continue to gain traction, as well.

The company sold 543 CPO units in June, up from 457 sold during the same month in last year.

Year-to-date, Mazda Canada has sold 2,780 CPO vehicles, up from 2,699 sold during the first half of 2013.

Interestingly, as Kia and Mazda experience growth in this area, its Asian manufacturer counterparts continue to struggle with finding quality used vehicles for their certified programs.

At Honda Canada, June CPO sales came in at 1,373, down from 1,746 sold during June 2013.

But it’s not all bad news for the Japanese automaker.

It’s luxury arm, Acura sold 288 CPO vehicles in June, up from 242 sold during the same period of 2013.

Todd Fowler, manager of used-vehicle operations at Honda Canada, offered some insight into why the automaker’s mainstream brand is losing CPO ground this year:

“In June, Honda sold 1,373 certified used vehicles, a 21.4-percent drop, while Acura achieved 288 certified sales, a 19-percent increase both compared to last June,” he said. “2014 continues to present a unique challenge, as the Canadian market is operating under a tight used-vehicle supply, the lowest in more than a decade. However, we have confidence our dealer networks will strive to meet this challenge head-on.”

In June, Toyota Canada continued to experience significant CPO sales losses when compared to 2013 results.

The automaker sold 1,490 CPO vehicles in June, down significantly from the 2,049 certified rides sold during the same period of 2013.

Year-to-date, Toyota Canada has sold 9,286 CPO vehicles, down from 15,121 sold during the first half of 2013.

European automaker CPO results for the year continue to paint a different picture.

Audi Canada had its best June ever last month, with 523 CPO vehicles sold, up from 494 sold in June 2013.

“This represents an increase of 6 percent versus the previous year and is our best June ever,” said Elankum Vairavanathan, manager of incentives planning and certified pre-owned sales. “On a year-to-date basis, CPO sales remain strong, up 8.2 percent.”

And though Volkswagen Canada certified sales were down slightly in June, the company remains way ahead of 2013 year-to-date CPO sales.

The automaker sold 1,374 CPO vehicles in Canada last month, down from 1,399 sold in June 2013.

Showing significant improvement, the company has sold 8,770 certified vehicles so far this year, up from 7,359 sold during the same period of 2013.

Mazda, VW Notch Record CPO Months in May

TORONTO - 

May brought with it another record month of certified pre-owned sales for two automakers.

This past month, Mazda Canada, whose CPO program launched a short two years ago, notched its best month ever for CPO sales.

The company sold 613 certified vehicles in May, up from 554 sold during the same period of 2013.

Year-to-date, the automaker has sold 2,238 CPO vehicles, up from 2,242 sold during the same period last year.

“The month of May was a record sales month for us.  It was the best sales month we’ve had since the launch of our program,” Bryan Leaitch, manager of certified pre-owned at Mazda Canada, told Auto Remarketing Canada.  “The main drivers of this record sales month is the increase in dealer participation as well as increased dealer profitability.”

Volkswagen Canada also notched another record month, breaking marks set during the previous two months of 2014.

VW Canada sold 1,689 CPO vehicles last month, up from 1,422 sold during May 2013. This translates to a 19-percent spike in sales.

“The commitment by our dealers to CPO and the used-vehicle business is evident by the fantastic results: back-to-back record months. Congrats to dealers and VW sales and service field staff for such a great accomplishment,” said Luigi Fiorino, manager of used-vehicle sales at Volkswagen Canada.

VW Canada wasn’t the only European automaker to achieve CPO success this past month; the Mercedes-Benz Pre-Owned division also recorded an increase in sales with 1,396 vehicles delivered for the month.

This marks an increase of 58 units or 3.3 percent compared to May 2013.

This brings the automaker’s year-to-date total up 4.3 percent over 2013 numbers to sit at 5,646.

Over at Porsche Canada, the company sold 98 Porsche Approved CPO units last month.

At Volvo Cars of Canada, the company has experienced a bit of a downturn in CPO sales for the past few months.

In May, the automaker sold 124 CPO vehicles, down from 154 sold during May 2013. This marks a 19.5-percent decrease year-over-year.

Year-to-date, the company has sold 534 CPO vehicles, down from 433 sold during the first five months of 2013.

Though Mazda excelled, some of its Asian OEM counterparts may have still been struggling from low used supply levels in regards to stocking their CPO departments.

At Toyota Canada, the automaker sold 1,861 CPO vehicles in May, down from 2,498 sold during May 2013

The company’s year-to-date CPO sales are down, as well. The company has sold 7,796 CPO vehicles this year, down from 2,498 sold during the same time last year.

2 European Automakers Break All-time CPO Records in April

TORONTO - 

As the first quarter wrapped up, two European automakers secured all-time certified pre-owned monthly sales records in April.

First up, Volkswagen Canada broke the first all-time record month it notched in March by over 100 units this past month.

In April, the company sold 1,635 CPO units, breaking another record, and soaring above April 2013 sales results of 1,310 cars sold.

In March, the automaker sold 1,513 CPO vehicles.  

“Congratulations once again to our dealers and field staff for another all-time record sales month … well done!” said Luigi Fiorno, manager of used-vehicle sales for VW Canada.

Audi Canada also landed a best month ever for CPO sales.

The company sold 573 CPO vehicles in April, which marks a 12-percent increase from May and a 13-percent rise year-over-year.

The Mercedes-Benz Pre-Owned division saw a slight rise in CPO sales last month, as well, reporting 1,266 vehicles sold in April.  

This translated into an overall gain of 3 percent, with 4,250 CPO units delivered so far in 2014.

Over at Volvo Cars of Canada, the company sold 125 CPO rides in April, down 18.8 percent from the 154 sold during the same period of 2013.

That said, the sales marked an increase from lows seen earlier this year. 

“Certified pre-owned sales totaled 125 units for April, marking a 31.5-percent increase over the previous month,” says Emanuel Lichtinshtein, national fleet sales, CPO and remarketing manager, Volvo Cars of Canada Corp. “Our detailed inspection process and comprehensive warranty contribute to a competitive CPO program that provides tremendous value and peace-of-mind for customers in search of a previously enjoyed luxury vehicle.”

Volvo has sold 414 CPO vehicles this year so far in Canada, down 14.4 percent from 2013 rates.

Moving over to highlight the Asian OEMs, Mazda Canada saw a bit of a rise last month, though its sales rate year-to-date still sits slightly below 2013 numbers.

The company sold 491 CPO vehicles in April, up from 478 sold during the same period of 2013.

Year-to-date, the company has sold 1,627 certified vehicles, down from 1,688 sold during the first four months of 2013.  

Over at Toyota Canada, it seems the automaker still may be struggling with tight used supply, as it experienced a bit of a downturn in CPO sales in April.

Toyota Canada sold 1,760 CPO vehicles last month, down from 2,236 sold during the same period of 2013.

This brings the company’s year-to-date CPO sales to 5,935, down from 7,202 sold during the first four months of 2013.

March CPO Sales See Double-Digit Spikes

TORONTO - 

Though many automakers and dealers are still struggling to supply their certified pre-owned programs as quality pre-owned vehicles remain hard to find in this tight supply environment, a few European automakers have seen certified sales soar since 2014 got underway.

One of these is Volkswagen Canada, which notched an all-time record month in March.

VW sold 1,513 CPO units in Canada last month, beating out the previous record of 1,510 units, which was set in May 2012.

This record-breaking number from March compares to 1,169 units sold during the same period of 2013, making for a 29-percent year-over-year increase.

“March 2014 was the best-ever CPO sales month for VW dealers.  VW dealers are highly focused on providing top quality vehicles within the class-leading CPO program. Congrats to our dealers and field organization on their record-breaking performance!” said Luigi Fiorino, manager used vehicle sales, at VW Canada.

Audi Canada also saw an over 20-percent increase in CPO sales this past month.

Elankum Vairavanathan, who is the manager of incentives planning and CPO sales for Audi Canada, told Auto Remarketing Canada the automaker had “a great month,” retailing 465 CPO units in March.

This is the best March ever for the company and sales came in 22 percent higher than the 374 units sold during the same period of 2013.

So far this year, the company has sold 1,126 CPO units, up 12.6 percent over last year’s numbers.

Another luxury automaker, Porsche Canada, notched 97 CPO sales in March, bringing the automaker’s total to 233 certified sales for the first quarter.

The Mercedes-Benz Pre-Owned division also reported a strong performance in March with 1,361 vehicles sold. This represents an increase of 92 units (or 7.2 percent) for the month, and helped bring year-to-date growth to 4.6 percent, with 2,984 CPO units delivered so far in 2014.

Rounding out the European automakers who have reported results so far, Volvo Cars of Canada finished the month up with a total of 95 sales in March, notching a 6.7-percent increase from February results.

That said, this number is down 20.2 percent from the 119 CPO units retailed during the same period of 2013.

That said, Emanuel Lichtinshtein, national fleet sales, CPO and remarketing manager, Volvo Cars of Canada Corp., remains positive:  “The initial response to the V60 Sportswagon and the technologically advanced family of powerful yet fuel efficient Drive-E four-cylinder engines mean an optimistic forecast for CPO sales in 2014.”  

Though many of the Japanese automakers have struggled as of late to find the used supply they need and stay on par with European automaker CPO sales, Mazda Canada’s fledgling CPO program made a comeback this past month.

According to Bryan Leaitch, manager, CPO, for Mazda Canada, the company sold 503 CPO vehicles in March, up from 446 sold during the same month of 2013.

These sales brings the year-to-date number closer to sales rates seen in 2013: the company has sold 1,140 CPO vehicles this year so far, down only slightly from the 1,170 sold during the same period last year.

Lastly, Toyota Canada CPO numbers still remain quite a bit below 2013 rates. The company sold 1,492 certified vehicles last month, down from 2,002 sold during the same period of 2013.

Year-to-date, Toyota Canada has sold 4,175 CPO vehicles, down from 4,966 sold during the same period of 2013.

Editor’s Note: Stay tuned to Auto Remarketing Canada as more CPO results are reported.

European Automakers Outpace Japanese in CPO Sales

TORONTO - 

As 2014 progresses and February numbers start coming in, European automakers are still outpacing their Japanese counterparts in certified pre-owned sales.

Volkswagen Canada reported a record February, selling 1,331 CPO vehicles, compared to 998 sold during the same period of 2013.

“February was another record month for CPO sales at VW Canada.  Our Dealers delivered 1,331 sales for an year-over-year increase of 33 percent,” said Luigi Fiorino, manager, used vehicle sales, at Volkswagen Canada.

Audi Canada also continues the ride its strong-sales wave into 2014, reporting a record February with 319 CPO units sold. This marks an 8-percent year-over-year climb.

And the automaker is on point to reach yearly growth not far behind that level.

On a year-to-date basis, CPO sales are up 7 percent for Audi Canada.

The Mercedes-Benz pre-owned division reported 824 vehicles sold in February. This helped bring year-to-date growth to 2.5 percent, with 1,623 CPO units delivered so far this year.

“I am pleased that we have sustained our sales cadence in February despite unforeseen logistical challenges due to the severe weather conditions,” said Tim Reuss, president and chief executive officer of Mercedes-Benz Canada.

“With attractive sales offers, a highly compelling 2014 product portfolio available in dealerships across Canada in greater numbers and a retail network that is second to none, we have the tools and the drive to maintain a steady momentum throughout this year’s first trimester," Reuss continued, making strong predictions for the company's overall sales performance this year.

Over at Volvo of Canada, sales are down a bit as the automaker sold 89 CPO vehicles in February, down 10.1 percent from 99 sold in 2013 during the same month. This brings its year-to-date CPO sales to 190, down 7.8 percent from the same period of 2013.

That said, Volvo of Canada leadership reported a couple reasons why hopes are high for 2014 CPO sales.

Emanuel Lichtinshtein, national fleet sales, CPO and remarketing manager, Volvo Cars of Canada Corp., said, “The initial response to the V60 Sportswagon and the technologically advanced family of powerful yet fuel efficient Drive-E four-cylinder engines mean an optimistic forecast for CPO sales in 2014.”  

Moving on to highlight the Japanese brands, the Honda brand is still lagging a bit behind 2013 numbers, but Honda Canada’s luxury arm is gaining ground.

Acura sold 224 CPO units in February, down from 231 sold during the same period of 2013, marking a 3-percent year-over-year drop  — but the year-over-year sales gap seems to be closing.

The Honda brand sold 1,023 certified vehicles in February, down from 1,410 sold during the same period of 2013 — reporting a 27.4 percent drop in sales.

Todd Fowler, manager, used-vehicle operations, Honda Canada Inc., said, “2014 continues to present a unique challenge, as the Canadian market is operating under a tight used-vehicle supply, the lowest in more than a decade. However, we have confidence our dealer networks will strive to meet this challenge head-on."

Mazda Canada is playing a bit behind 2013 CPO sales rates, as well. Bryan Leaitch, CPO manager for Mazda reported 295 certified sales this past month, down from 336 sold during February of 2013.

So far this year, the company has sold 641 certified vehicles, down from 725 sold during the same period last year.

Toyota Canada seems to be struggling a bit with low used supply levels as well, as it continues to perform a bit below year-ago levels.

In February, the automaker sold 1,240 CPO vehicles, down from 1,395 sold during the same period of 2013.

So far this year, Toyota Canada has sold 2,683 certified vehicles, down from 2,964 sold during the same period of 2013.

 

At Least 2 Brands See Best-Ever November CPO Sales in Canada

TORONTO - 

Canadian certifed pre-owned results began rolling in as the selling month came to an end this past weekend.

Once again, the European automakers are showing impressive results, with Audi Canada seeing a 19-percent increase from November 2012.

Elankum Vairavanathan, manager, incentives planning and certified pre-owned sales Audi Canada, told Auto Remarketing Canada the brand sold 398 CPO units in November.

“This is our best November ever,” said Vairavanathan.

Year-to-date, the company has sold 4,697 CPO vehicles, marking a 20-percent year-over-year increase.

Executives at Volkswagen Canada were also sharing enthusiasm about their brand’s November CPO results.

VW also notched its best-ever November, selling 1,247 units compared to 1,147 in 2012. This marks a 9 percent increase year-over-year.

Year-to-date, the company has sold 13,770 CPO units, up from 12,839 in 2012 – an increase of 7 percent.

“The unparalleled combination of German driving dynamics and affordability continue to drive certified pre-owned Volkswagen sales to new heights under the powerful Das WeltAuto branding,” said Luigi Fiorino, manager, used-vehicle sales, Volkswagen Canada.

Over at Volvo, Emanuel Lichtinshtein, national fleet sales, CPO & remarketing manager, Volvo Cars of Canada Corp., reported: “Volvo Canada sold 120  certified pre-owned models in November 2013. Year-to-date CPO sales have reached 1,357 vehicles, a 12.1 percent increase over 2012.”  

Last month's rate of 120 sales was the same number sold during November 2012.

Wrapping up the European brand results is Mercedes-Benz Canada. The company’s pre-owned division sold 916 CPO units last month.

A total of 12,341 CPO vehicles have been sold year-to-date.

Highlighting the Japanese OEMs, Honda Canada sold 1,297 CPO units in November, down from 1,567 sold during the same period of 2012.

On the other hand its luxury arm, Acura, sold 254 units last month, up from 239 sold in November 2012.

"In November, Honda sold 1,297 Certified Used Vehicles, a 17.2 percent drop, while Acura achieved 254 Certified sales, a 6.3 percent gain both compared to last November,” said Todd Fowler - manager, used vehicle operations - Honda Canada Inc. “2013 continues to present a unique challenge, as the Canadian market is operating under a tight used vehicle supply, the lowest in more than a decade. However, we have confidence our dealer networks will strive to meet this challenge head-on."

The final OEM to report its results so far was Mazda Canada, who saw a slight uptick, as well.

Mazda Canada sold 366 CPO vehicles last month, up from 350 sold during November 2012. Year-to-date, the CPO program, which is only in its second year, has sold 4,850 vehicles.

Editor's Note: Stay tuned to Auto Remarketing Canada for more on November certified sales, as results are reported. 

At Least 2 Brands See Best-Ever November CPO Sales in Canada

TORONTO - 

Canadian certifed pre-owned results began rolling in as the selling month came to an end this past weekend.

Once again, the European automakers are showing impressive results, with Audi Canada seeing a 19-percent increase from November 2012.

Elankum Vairavanathan, manager, incentives planning and certified pre-owned sales Audi Canada, told Auto Remarketing Canada the brand sold 398 CPO units in November.

“This is our best November ever,” said Vairavanathan.

Year-to-date, the company has sold 4,697 CPO vehicles, marking a 20-percent year-over-year increase.

Executives at Volkswagen Canada were also sharing enthusiasm about their brand’s November CPO results.

VW also notched its best-ever November, selling 1,247 units compared to 1,147 in 2012. This marks a 9 percent increase year-over-year.

Year-to-date, the company has sold 13,770 CPO units, up from 12,839 in 2012 – an increase of 7 percent.

“The unparalleled combination of German driving dynamics and affordability continue to drive certified pre-owned Volkswagen sales to new heights under the powerful Das WeltAuto branding,” said Luigi Fiorino, manager, used-vehicle sales, Volkswagen Canada.

Over at Volvo, Emanuel Lichtinshtein, national fleet sales, CPO & remarketing manager, Volvo Cars of Canada Corp., reported: “Volvo Canada sold 120  certified pre-owned models in November 2013. Year-to-date CPO sales have reached 1,357 vehicles, a 12.1 percent increase over 2012.”  

Last month's rate of 120 sales was the same number sold during November 2012.

Wrapping up the European brand results is Mercedes-Benz Canada. The company’s pre-owned division sold 916 CPO units last month.

A total of 12,341 CPO vehicles have been sold year-to-date.

Highlighting the Japanese OEMs, Honda Canada sold 1,297 CPO units in November, down from 1,567 sold during the same period of 2012.

On the other hand its luxury arm, Acura, sold 254 units last month, up from 239 sold in November 2012.

"In November, Honda sold 1,297 Certified Used Vehicles, a 17.2 percent drop, while Acura achieved 254 Certified sales, a 6.3 percent gain both compared to last November,” said Todd Fowler - manager, used vehicle operations - Honda Canada Inc. “2013 continues to present a unique challenge, as the Canadian market is operating under a tight used vehicle supply, the lowest in more than a decade. However, we have confidence our dealer networks will strive to meet this challenge head-on."

The final OEM to report its results so far was Mazda Canada, who saw a slight uptick, as well.

Mazda Canada sold 366 CPO vehicles last month, up from 350 sold during November 2012. Year-to-date, the CPO program, which is only in its second year, has sold 4,850 vehicles.

European Brand CPO Sales Rise; Who Beat Best-Ever Record?

TORONTO - 

Certified pre-owned sales were strong in August for the European automakers, with one luxury brand, in particular, touting its best August ever for CPO sales.

Audi Canada had its best August ever this past month, with 436 CPO vehicles sold. Jonathan Breton, manger of certified pre-owned and corporate sales, said this number is up 16.9 percent over the 373 units sold in August 2012.

Year-to-date sales are also up. As of the end of August, Audi Canada had sold 3,454 CPO units, up 18.7 percent over 2,911 sold during the same period in 2012.

And Audi wasn’t the only European OEM making a splash this past month. Volkswagen Canada sold 1,410 CPO rides in August, up 9.2 percent from the 1,291 sold during the same period of 2012.

Year-to-date, the automaker has sold 10,060 CPO units, up 8.6 percent from the 9,258 sold during the same period last year.

Over at Mercedes-Benz Canada, the pre-owned division reported 1,248 deliveries throughout August. These sales bring the year-to-date CPO sales total to 9,005.

Moving along to highlight the Asian automakers, first up, Mazda sold 471 CPO units in August, up from 373 sold during the same period last year. While they were only at 1,985 CPO sales at this time last year, this time around the company has sold 3,638 CPO units as of the end of August.

Though Toyota had experienced a bit of a drop in CPO sales for July, this past month the gap between year-over-year numbers narrowed a bit.

This past month, Toyota Canada sold 2,051 CPO units, down slightly from the 2,066 sold in August 2012. This brings the year-to-date total to 15,767, down from 17,337 during the same period of 2012.

Over at Honda, the company sold 1,612 CPO units in August, down from 1,840 sold during the same period or 2012 for its Honda arm, representing a 12.4 percent year-over-year drop.

Its luxury arm, Acura, sold 308 units this past month, up from 253 sold in August 2012, representing a 21.7-percent year-over-year lift.

Todd Fowler,  manager of used-vehicle operations at Honda Canada Inc., said, "2013 continues to present a unique challenge, as the Canadian market is operating under a tight used-vehicle supply, the lowest in more than a decade. However, we have confidence our dealer networks will strive to meet this challenge head-on."

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