There is often a great deal of excitement involved when a consumer takes ownership of a new vehicle, and many times these shoppers are ready to share their news with friends and family.
With that in mind, a new company aims to help dealers leverage that enthusiasm in the form of music videos.
Viral marketing firm Vboost announced its opening this week, following a year of development on its Vboost Mobile Application, which the company said is both iPhone and Android compatible.
The application allows a dealership to upload pictures to the Vboost Viral Marketing Platform; the images are then used to create a music video that the customer can upload and share via email, Twitter, Facebook, YouTube or other social platforms.
Vboost is founded by Paul Moran and Scott Alan.
“We have taken the opposite approach to reaching customers through their social networks — instead of trying to lure customers to the dealers marketing sites, we get the dealer’s marketing message to the consumer through their friends and family,” said Moran, Vboost chief executive officer.
The company cites research conducted by Dealer.com, DriverSide, GFK Research and ROI Research and Performics in 2011 to note that automotive conversations rank as the fourth most talked-about product via social networks.
Eighty-four percent of auto dealer customers are on Facebook, Vboost said, and 58 percent of car buyers post about their new vehicle within 48 hours of purchase.
The research also shows that each of these car buyers has an average of 170 network friends, Vboost said, nine of whom are in the market for a vehicle in a given month. As such, company officials said receiving the video messages from friends can impact potential buyers and help boost dealer sales.
For more information, visit www.vboost.com.