Joe Castle, founder and chief executive officer of Castle Auto Group as well as SOCIALDEALER will be sharing his digital expertise in a free Webinar.
The session titled “Moving Your Dealership into the Digital Era,” is set for 1 p.m. ET on Dec. 5.
In the Webinar, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle Buick GMC stores from poor performers to dealerships with sales gains of more than 200 percent and gross profits more than $5.2 million annually.
Castle indicated the Webinar will focus on actionable items such as:
—How to take the giant step of moving traditional ad dollars into digital ad dollars while reducing your advertising expense and increasing ROI.
—How to re-align your employees to handle the new digital sales process and reduce your overall wages.
—What your financial statements and advertising budget should look in a digital dealership.
—What your percentages to gross should look like in key areas like personnel, variable expenses and semi-variable expenses.
—How your dealership will build more “cash in the bank” when making these changes.
All attendees who sign up for the webinar will receive a free month of Facebook Auto Content from SOCIALDEALER.
Dealers and managers can sign up for the Webinar here.
For more information on SOCIALDEALER and Castle, visit www.socialdealer.com.