Even as overall shopper intensity dropped for October, and despite two major recalls for the brand within recent months, Toyota’s shopper intensity remained at an all-time high in the latest report by Dataium.
Dataium this week released its monthly Automotive Shopper Intensity report, which illustrates a reversed course in the ASI index for the month of October. The ASI declined 5.78 percent from September, reflecting seasonal trends, the company said.
For the Toyota brand, however, shopping intensity remains at an all-time high. The ASI ranked five Toyota models in the top 10 for new vehicles, including the Camry, RAV4, Tacoma, Tundra and Prius.
The Camry, gaining a spot from last month, ranked highest in ASI of all new vehicles, Dataium reported.
Three luxury imports were among many newcomers introduced to the top 10 ASI ranking list for October. They are the Acura MDX and RDX, and the BMW 328i.
The Chevrolet Silverado, meanwhile, saw the largest decline in intensity of all new vehicles in October, falling off the top 10 list after being the top ASI ranked auto for the past three months.
The Honda CRV, consistently ranked in the top ten for new vehicles since July, moved up a spot in October to rank fourth. The CRV has consistently outperformed the compact SUV market since June, Dataium said, despite a lack of manufacturer incentives.
“Import brands continue to dominate consumer interest and show no sign of weakening,” said Dataium chief executive officer Eric Brown. “This is reflected in continued expansion of their U.S.-based production capacity and consistent release of new models that are attracting new consumers in to the market.”
Dataium’s report is based on data collected from over 20 million active auto shoppers across a diverse network of thousands of automotive websites each month. The national report is available for download at www.dataium.com/library.
The chart below from Dataium illustrates its findings in more detail: