Automotive Internet Media (AIM) recently introduced AIMobile, a new product developed to help dealerships better target car shoppers on their favorite devices.
AIMobile is an end-to-end solution that enables dealerships to reach known consumers across every device, browser and channel both on and off the dealership website.
"We are at the beginning of a massive shift by dealerships towards a data-driven people based marketing approach," AIM president Tony French said in a news release. "Our vision at AIM is to transform consumer data into value for all dealerships. It's not only about data but leveraging the right platform, channels, devices and location."
AIMobile enables dealerships to market to unique individuals using both their own creative content and AIM data.
The new solution can also track dealership conversion and review the performance of cross-channel campaigns.
“The agency leverages a database of over 150MM opted-in consumers which creates a competitive advantage for their clients,” AIM said.
“The competitive differentiation for AIMobile is three things: the company's ability to access the people-based marketing ecosystem, their ability to develop all creative content and the power of the data that fuels it.”
According to the company, while the new solution does target all consumer devices, because of the dominant use of smartphones, it was named AIMobile.