Fun fact: Brazil is the largest economy in the Southern Hemisphere and eighth largest car market in the world.
While those statistics provided by Kelley Blue Book may be solid ground for that company (or any) to launch in Brazil, the numbers since KBB’s debut there in October show the decision is bearing some fruit.
KBB, part of Cox Automotive, said traffic to its consumer website in Brazil (KBB.com.br) in March was 60 percent higher than it was in October.
This is part of “consistent double-digit site traffic growth,” KBB said.
And there have been close to 5 million pricing valuations produced from site visitors so far.
“With the launch of Kelley Blue Book in the southern hemisphere’s largest economy, we continue to expand our global footprint of providing car buyers and sellers with trusted vehicle values, fair pricing and automotive expertise, to make confident purchasing decisions,” said Dan Ingle, KBB’s vice president of international business development, in a news release.
“Kelley Blue Book is setting the standard for pricing transparency in the Brazilian car market, leveraging the successful blueprint we’ve built in the U.S.,” he said.
With close to 43 million cars on Brazilians roads, according to KBB, there certainly is room there.
KBB has plans to launch in “other key global markets” next year. Its first international consumer-facing site was launched in Portugal early last year.