LotLinx recently hired former Cox Automotive strategist and noted marketing analytics expert and author Thomas Gage as its new chief strategy officer.
In this role, LotLinx explained that Gage will apply quantitative data gathered by LotLinx’s artificial intelligence technology to dealerships’ sales objectives to identify the best approach to their advertising campaigns and marketing spend.
Gage’s primary objective will be to help dealers identify where and how to market their inventory to achieve the best results.
Gage has been recognized as a visionary in automotive retail during his 17-year career with Cox Automotive. He was a thought leader in positioning the Autotrader brand to accelerate its growth through innovative analytics and audience tracking. He later supported the company through multiple acquisitions.
Gage is a regular speaker at industry conferences and co-authored the book, Who Sold It? with Brian Pasch, which focuses on marketing attribution. They are now collaborating on their new book, Frictionless, which focuses on digital retailing.
As he begins his work at LotLinx, the company indicated Gage will assist dealerships in implementing the LotLinx platform to meet sales and marketing goals. With a track record of accelerating corporate growth, and extensive knowledge of product, analytics, strategy and acquisitions, he will work with LotLinx’s team of experts to create even more powerful products to improve the efficiencies of dealerships by incorporating AI.
“There is a significant opportunity to apply the LotLinx technology to marketing challenges in a way auto dealership managers and salespeople understand,” Gage said. “We are really speaking their language, and making it easier for them to meet their business goals, simply by incorporating AI and marketing automation.
“No one else in the industry is as laser-focused on meeting the objectives of dealers as LotLinx,” he continued. “Marketing has become overly complex, but now we can greatly simplify things for our clients by putting more decision making into our products.
LotLinx vice chairman Mark Boyd added, “LotLinx is absolutely unique in this industry and Tom was one of the first people to truly recognize what that means for dealers.
“Having him on board in this strategic position is going to be monumental in helping communicate the astounding changes our AI is introducing to the marketplace,” Boyd went on to say. “He knows what dealers care about. He speaks their language. This is a big game-changer for us.”