A Sacramento, Calif., independent dealer is now among the stores using Flexdrive’s platform to offer car subscriptions as an option to their customers.
Casey Baddley is the general manager of Outlet4cars, the family-owned store that has joined the subscription technology provider’s network.
“Consumers often have an anxious feeling when coming to a dealership. It’s kind of like going to a casino and knowing you need to guard your wallet,” Baddley said in a news release. “We’ve placed a constant focus on building a business that’s counter to that. Car subscriptions give us another option that puts the consumer experience first.”
Baddley added: “Flexdrive is clearly the right partner for us. Flexdrive has a dealer-centric strategy that enables us to manage, run and own the subscriber — that was a deciding factor.
“But even more important, in every conversation, Flexdrive checked all the boxes we had, and added new ones in terms of subscription, technology and approach … ones that we didn’t know to even think about.”
Stephane Ferri is head of strategic development at Flexdrive, which is a joint venture between Cox Automotive and ARI.
“Subscription is a rapidly emerging model for the automotive retail market. But what is ultimately going to define success is for dealerships to take vehicle subscriptions on as a strategic part of their businesses. Subscription can solve for what the consumer needs as well as what the business needs,” Ferri said. “Outlet4cars’ very core is built to help define this market opportunity, and we’re proud at Flexdrive to be their partner of choice to move subscription forward.”