MIDLAND, Mich. -

CarNow senior vice president of product and business development Aaron Baldwin believes that Northwood University is “best in class in producing talented automotive leaders.” Northwood University specializes in managerial and entrepreneurial education.

“We are confident that our future talent will come from schools like Northwood,” Baldwin said in a news release.

Many students attend Northwood University because of scholarships from its private donors. CarNow, which offers tailored digital retailing products for dealers, is providing one of those private donor scholarships. CarNow says its live products engage car shoppers, which it says keeps leads live on a dealer’s website.

Northwood says donors such as CarNow make a difference in students’ lives every day. Northwood University recently hosted the 26th anniversary of the Private Donor Scholarship luncheon.

At that event, students met their benefactors and personally thanked them for their donations toward their educational futures. Students networked, connected, and built professional relationships with their donors, which Northwood said gives them a path to reach out to the current job market.

Will Govan received the CarNow scholarship.

“We congratulate Will Govan on his efforts, poise and professionalism in earning the CarNow Innovative Retail Scholarship,” Baldwin said.

Baldwin added, “We hope our commitment will make a difference in his pursuit of lifelong learning.”  

Northwood University notes that students who do not have to worry about paying for college can place more focus on their academics and increase their extracurricular involvement. With on-campus activities, students gain practical, experiential learning toward their degree, Northwood added. Students also gain opportunities to network with fellow students, professors and alumni.

“These scholarships confirm students’ belief that they are on the right career path at the right institution,” Northwood University stated.