NEW YORK -

Cover Genius announced a major injection of funds on Thursday.

The global insurtech firm whose insurance distribution platform provides protection for the customers of some of the world’s largest online companies has raised $10 million in a Series B funding round.

Cover Genius said the funds will support the company’s investment in talent and its continued global growth across the U.S., the U.K. and into Asia.

The round was led by King River Capital, the Sydney and California-based venture capital firm and includes participation by the New York-based Belfer Family, London-based Jasper Tans, the Australian-based pre-IPO fund, Regal Funds Management and Marinya Capital.

Executives recapped that the company’s insurance distribution technology provides regulated insurance policies that can integrate into online point of sale and signup paths in more than 60 countries and 50 U.S. states. Cover Genius can pay approved claims via its instant payments platform in more than 90 currencies.

Since 2014, the company founded by Angus McDonald and Chris Bayley has enabled millions of customers worldwide to purchase insurance from their favorite online brands.

Speaking on the announcement, McDonald said in a news release, “The insurance industry has been held back by legacy systems and a lack of global coordination and customer-centricity for decades. We sought to change that and create simple, yet useful, policies, streamline the claims process and enable the world’s largest online companies to protect their global customers.”

“Customer needs have evolved and today they want protection for a variety of items like sports equipment, pets, electronics, contracting work, jewelry, flight tickets and cars. We are evolving the insurance experience to cover all of the things they care about and purchase online,” he continued.

Chris Barter, Partner at King River Capital, said that Cover Genius had tapped into the growing need for more customer-centric insurance solutions on a global scale.

“Their extraordinary growth over the past few years is no surprise when you look at the many friction points for customers that they have resolved and the opportunities they provide for partners to offer protection to all their worldwide customers and increase customer loyalty,” Barter said.

“We are pleased to support their ongoing growth and continued international expansion,” Barter added.

This latest funding round follows small Seed and Series A funding rounds. The business has largely been bootstrapped and profitable since its founding in 2014.

“Early on we bootstrapped the company and since then have built a highly profitable global insurtech business in just over five years,” McDonald said.

“This latest round of funding will help us build out our bi-coastal U.S. presence, European and Asian operations and expand in half a dozen new countries in line with the needs of our global partners and customers,” he went on to say.