CarMax recently opened its first dealership in the Denver market, and the company said on its website that a second store in the area is “coming soon.”
The newest addition is located at 2600 West 104th Avenue in Federal Heights, Colo. The store consists of more than 27,000 square feet, employing more than 65 associates and stocking about 300 used vehicles of nearly every make and model.
“We continue to grow and expand into new markets, with the opening of our first store in the Denver area,” said Tom Folliard, president and chief executive officer of CarMax.
“Our 104th Avenue store combines new technology and design with our unique brand of superior customer service featuring wireless technology, videos and digital displays and tablets,” Folliard said. “We are excited to bring our unique car buying experience to Denver area residents.”
CarMax’s other store near Denver is planned to be unveiled at 5858 South Broadway in Littleton.
The company also has one other store in the state at 4010 Tutt Boulevard in Colorado Springs.
Officials highlighted that more than 200 local dignitaries and CarMax associates attended a grand opening event at the Federal Heights location. The event included a “Road Rally” for charity featuring local television personalities competing in contests, which included parallel-parking and pack-the-trunk events.
CarMax donated $1,000 to each participant’s charity, and the winner’s charity received an additional $1,000.
The CarMax Road Rally participants included KDVR-TV traffic reporter Ken Clark, KUSA-TV traffic reporter Amelia Earhart, KCNC-TV traffic reporter Joel Hillan, and KWGN-TV traffic reporter Jackie Jing.
Organizations that received the donations were the Salvation Army Intermountain Division, 9 News Lights the Lights and The Action Center.