Buy a car, sell an existing car, access a vehicle subscription. Finance, insurance and service a car.
The ability to take care of all those tasks at one place is the promise of the latest used-car offering from Holman Automotive.
The dealership group has launched Holman GO in Princeton, N.J., taking an “all-in-one approach” and giving car shoppers a way to “control the buying process from start to finish with a transaction that mirrors the increasing ease and flexibility of today's typical retail purchase,” the dealer group said in a news release.
The Holman GO model includes upfront pricing without hidden fees, the company said, and allows for a seven-day return.
Consumers at the Holman GO store are also able to utilize the flexdrive vehicle subscription service, which is a joint venture between Cox Automotive and fleet leasing/management company ARI.
(Like Holman Automotive, ARI is part of Holman Enterprises).
The “digital express store” is an integral element of Holman GO, as well. This gives shoppers the ability to complete as many of the steps of the process online --- including payment terms, financing, buying insurance and/or the entire process – as they wish.
Should the shopper start the process online and want to finish in store, he or she can do through the technology available at the store, where a non-commissioned product specialist will be the single point-of-contact for that shopper.
“Holman GO empowers consumers to tailor the entire buying process to their exact preferences, delivering an experience unlike any other in the automotive industry,” Holman Consumer Services president and chief executive officer Brian Bates said in a news release.
“Our customers can expect the same personalized attention and knowledgeable expertise that have long been hallmarks of the Holman Automotive family of dealerships in an open-concept retail environment that emphasizes convenience and provides solutions for any mobility-related need,” Bates said.