DEERFIELD BEACH, Fla. -

JM&A Group applauded Kia Motors America on Wednesday for the launch of its new prepaid maintenance plan — Kia Care Essential. The announcement came during the Kia National Dealer Meeting in Las Vegas.

In keeping with Kia’s initiative of providing customers “good,” “better” and “best” choices, the automaker added Kia Care Essential, a one-year 15,000 mile plan, to its line of Kia Care Choice Maintenance Plans — administered by JM&A Group — to offer Kia customers an affordable product.

Kia Care Choice Maintenance Plans offer vehicle owners multi-term mileage choices that best fit their needs and budget. Additionally, JM&A Group noted that selling prepaid maintenance plans for new and used vehicles in the F&I office or the service drive will continue to build customer loyalty and trust.

JM&A Group went on to mention the branded program also can help to strengthen positive customer relationships, boost CSI, and increase parts and labor sales.

“Prepaid maintenance plans are a proven driver of service retention, customer satisfaction, service and parts revenue, as well as overall repurchase loyalty,” said Greg Silvestri, executive director of service operations at KMA. “By partnering with JM&A Group, we were able to refine our prepaid plans, create new marketing pages on Kia.com, and seamlessly integrate into our owner communication platform to deliver relevant and timely service reminder notifications.”

In addition to branded prepaid maintenance plans, the lineup of Kia Distinction products also includes vehicle service contracts, term care select, road hazard tire and wheel, paintless dent removal, certified pre-owned and CPO wrap. Today, Kia also has one of the fastest growing CPO programs with 65 percent of branded CPO owners returning to the brand for their next vehicle purchase.

“We are committed to providing Kia with quality F&I products and services that support their efforts to increase customer retention and revenue,” said Brian Walwyn, vice president of field sales operations at JM&A Group. “Our dedicated associates will continue to work with Kia on developing other growth opportunities to further improve performance and market penetration.”