Women-drivers.com revealed today who made the cut for the Top 10 Certified Women-Drivers Friendly rooftops.
The awards acknowledge dealerships that have gone above and beyond to ensure that women enjoy “positive, positive, consistent and respectful experiences" while searching for a new vehicle, officials noted.
The company presented the following dealerships and personnel with the Certified Women-Drivers Friendly Dealer of the Year awards:
Wright Nissan – Tom Hull, GM
Sheboygan Auto – Jared Romanoski, GM
Rohrich Toyota - Mark Podrosky, GM
North Hills Toyota – Carlos Echevarria, GM
Monroeville Chrysler Jeep – Vic Olive, GM and Jeffrey Mountain, IM
Kelly Mitsubishi – Chris Saraceno, Owner and Tom Carey, GM
Day Ford – Debbie Day, Owner and Peter Flaherty, GM
Day Chevrolet – Debbie Day, Owner and Dave Steward, GM
Baierl Chevrolet – Mike Paolucci, GM
Haasz Chrysler - Tyler Kline, GM
“Certified Women-Drivers Friendly Dealers are leading the trend towards higher consumer satisfaction via the rising purchasing power of women; these particular dealers are getting more sales, leads and referrals,” officials contend.
“The higher a dealership’s WSI score (Women’s Satisfaction Index), the higher their CSI score,” they added.
The company also noted that dealerships that score between a 3.8 – 5.0 on the index are recognized and marketed as Certified Women‐Drivers Friendly — a reputation tool which the site contends dealers can use to distinguish and leverage their business.
And the site’s reviews are optimized for search engines, officials stressed.
“The site is all about connecting a powerful group of buyers with sellers that are respectful and customer-centric,” said president Anne Fleming.
“We do not have dealers pay to become certified. Our model is about authenticity and if there is payment exchanged between the dealer and the company that is ‘certified’, how do consumers trust the integrity of the dealership’s standing, reviews and ranking? With our model, women buyers are the ones ‘certifying’ a dealership – not an independent company that is being paid by the dealership,” she continued.
For more information on the site’s dealership reputation tools, see the Auto Remarketing story here.