Veros Credit Adds New VP, Promotes 2 Other Execs

SANTA ANA, Calif. - 

Along with promoting two executives within the company, Veros Credit hired a former Westlake Financial executive to be its new vice president of strategy and process improvement. 

Joining the company as part of its nationwide expansion efforts is Harvey Singh, who recently served as the vice president of servicing for Westlake Financial and also was in operations for Wescom Credit Union.

“The culture and direction of Veros Credit was something I had to be a part of,” Singh said.  “As we evolve as an organization, I will be focused primarily on back end systems and data utilization, but will also provide assistance in production as needed. 

“There is a great energy at Veros Credit that I fully intend to capitalize on as we move forward in our growth efforts,” Singh added

Meanwhile in other company moves, Joe Pierce — who has been with the Veros Credit team for seven years and has market expertise stemming from previous posts at Fireside Bank and Citi Financial — has been promoted to senior vice president of branch operations.

The company indicated Pierce is now overseeing the entire branch network for Veros Credit. 

Finally, the company highlighted Marcie Alvarado was also promoted to vice president of branch operations to work closely with Pierce.

Alvarado also possesses seven years of industry experience based on time with Fireside and A-L Financial.

“Veros has built a great brand in the marketplace, and we intend to keep our positive brand image exactly where it should be through a service based mindset, and a good product offering to our dealer customers,” Alvarado said.

As a provider that specializes in the acquisition and servicing of vehicle retail installment contracts through a vast network of franchise and independent dealers for the past 20 years, Veros Credit president and chief executive officer Cyrus Bozorgi explained how the latest personnel moves are geared to help the company now and down the road.

“The addition of Harvey along with the promotions of Joe and Marcie ensure we are strategically positioned to meet the needs of our new markets, and lets our long time dealer partners know we intend to provide the same great programs and service we have for the past two decades,” Bozorgi said.

For more information about Veros Credit, visit